VP of Marketing

The Company
David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable. This is a compelling opportunity to be a part of an exciting new food brand as we enter a critical growth stage, building a company that breaks the tradeoffs between taste and nutrition that have classically existed. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR. 

Role Overview

David is seeking a Vice President of Marketing to lead brand marketing, creative direction, and growth across all channels. This leader will shape how David shows up in culture, grows demand, and builds emotional connection with consumers.

You’ll partner closely with the CEO, President, and broader Leadership Team to translate company goals into brand actions, building one of the most effective marketing organizations in CPG.

We’re looking for a hands-on leader (equally visionary and tactical) who can coach teams, ship impactful work quickly, and make bold creative bets.

Key Responsibilities:

Leadership

• Reactionary leadership support: Identify problems quickly, fix them, and then empower teams to own the solution.
• Teach, mentor, and elevate the people around you - building capability, judgment, and confidence across levels.
• Make decisions grounded in David’s values, with integrity and transparency.
• Model accountability and ethical leadership in all decisions.
• Build systems and routines that keep the marketing team focused and efficient.
• Ensure seamless alignment between Marketing teams and the broader company.

Brand Marketing

• Own and evolve David’s brand strategy, positioning, narrative, and identity (visual and verbal).
• Develop integrated campaigns that bring the brand to life across product launches, retail, and cultural moments.
• Use consumer and cultural insights to inform storytelling.
• Ensure every touchpoint (from packaging to partnerships) reflects David’s identity and mission.

Performance Marketing

• Lead growth across paid and owned channels - balancing brand health with acquisition.
• Oversee advertising, media strategy, and budget allocation to drive full-funnel performance (awareness through conversion) across DTC and retail.
• Own and optimize key growth metrics, including awareness, consideration, CAC, LTV, retention,  ensuring campaigns drive both cultural relevance and profitability.
• Partner with Finance to develop audience, segmentation, and messaging frameworks, continuously refining media mix and measuring incrementality.
• Establish operating rhythms that align growth, brand, and creative teams.

Social Media

• Lead organic, influencer, and partnership strategies that deepen community engagement and cultural relevance.
• Build a content and creator engine that fuels both growth and brand love.
• Cultivate authentic relationships with creators and partners who extend David’s presence in culture.

Creative

• Partner with our Creative Director to ensure world-class, distinctive creative output.
• Build and mentor a creative team that can move fast, prototype ideas, and produce best-in-class visual storytelling.
• Champion bold creative ideas that push the brand forward.

• 5+ years of experience in marketing, with at least 2+ in a management role.
• Experience scaling a consumer brand - ideally in fashion, lifestyle, fitness, or CPG.
• Deep fluency in both brand marketing and performance marketing.
• Proven ability to inspire creative excellence while driving measurable business outcomes.
• Strong understanding of social and digital ecosystems from content strategy to analytics.
• A passion for storytelling, culture, and consumer psychology.
• Exceptional leadership, communication, and collaboration skills.
• A bias toward action, experimentation, and learning.
• Humility, curiosity, and a drive to build an iconic consumer brand.

• Full-time, in-office role based in New York City. We work onsite five days a week - when the culture fits, it is fun to be in the office together.
• Cash compensation: $200K–$300K per year, dependent on experience. Range is inclusive of bonus. 
• Equity opportunity on top of cash compensation.
• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO