Marketing Manager, Data Center Equipment and Solutions
Join the world's largest HVAC company, named by Forbes as one of America's Best-In-State Employers 2025!
Make your mark at the world’s largest HVAC company
Daikin Applied is seeking a Marketing Manager, Data Center Equipment and Solutions who will drive strategic marketing initiatives to position our data center equipment and solutions portfolio for success in a competitive marketplace. Acting as the central marketing liaison, this role aligns efforts across sister companies to deliver a unified value proposition, integrating complementary technologies into all go-to-market strategies. The Marketing Manager partners closely with Product Marketing, Sales, and Engineering to define product positioning, execute launches, and ensure clear competitive differentiation. By connecting product messaging to customer needs, this role develops and oversees marketing programs that equip sales teams with compelling tools and resources to win in the market. Come be a part of an exciting journey at Daikin Applied, where innovation and excellence drive our every endeavor!
Location: Plymouth, MN, Hybrid
What you will do:
- Lead go to market plans for new and existing equipment
- Define and refine product and solutions positioning and messaging to ensure differentiation in the data center market and alignment with customer needs
- Plan and execute product launches in collaboration with Product Marketing, Engineering, National Accounts, and the Data Center Business Unit, delivering timely and impactful marketing assets
- Act as the primary marketing liaison across sister companies, ensuring joint value propositions and complementary technologies are integrated into all go-to-market strategies
- Support lifecycle marketing initiatives from new product introduction (NPI) through end-of-life (EOL), providing insights and customer feedback to inform product roadmaps
- Develop compelling marketing collateral and digital assets—including presentations, brochures, and videos—to enable sales teams and enhance customer engagement
- Manage relationships with external agency partners to ensure high-quality creative execution, timely delivery, and alignment with brand and business objectives
- Equip sales teams with training and tools that improve product knowledge and selling effectiveness
- Manage content for digital channels such as websites, email campaigns, and social media to drive awareness and demand
- Track and analyze marketing performance metrics, adjusting strategies to maximize impact and ROI
What’s in it for you:
- The ability to make an impact and shape your career with a company that is passionate about growth
- The support of an organization that believes it is vital to include and engage diverse people, perspectives, and ideas to achieve our best
Minimum Qualifications:
- Bachelor’s Degree in liberal arts, journalism, communications or marketing
- 8 years of proven experience in B2B marketing, product marketing, go-to-market strategy, and product launches. Preferably in the manufacturing or industrial sector
- Knowledge of HVAC, data center technologies or related B2B equipment markets
- Ability to translate technical concepts into customer-focused messaging
- Excellent strategic thinking and project management skills for complex launches and campaigns
- Skilled in content development for collateral, presentations, and digital assets
- Strong analytical skills to measure performance and optimize marketing programs
- Exceptional communication and presentation abilities for internal and external audiences
- Ability to manage multiple projects in a fast-paced environment and meet deadlines
- Collaborative mindset with the ability to build relationships across teams and external partners
- Work visa sponsorship is not available for this position
Preferred Qualifications:
- 10 years of experience in the HVAC, data center industry or related technology sectors
Benefits:
- Daikin Applied offers the following benefits for this position, subject to applicable eligibility requirements:
- Multiple medical insurance plan options + dental and vision insurance
- 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions
- Company provided life insurance + optional employee paid voluntary life insurance, dependent life coverage and voluntary accident coverage
- Short term and long-term disability
- 3 weeks of paid time off for new employees + 11 company paid holidays
- Vacation accrues on a monthly basis, unless applicable federal, state and local law requires a faster accrual
- Paid sick time in accordance of the federal, state and local law
- Paid parental leave and tuition reimbursement after 6 months of continuous service
The typical annual base salary for this position ranges from $113,800k - $188,300k and a bonus potential up to 25%. The range displayed represents the pay range for all positions in the job grade which this position falls. Individual base pay will depend on a wide range of factors including your skills, qualifications, experience, and location.
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If you're looking for an engaging career with growth opportunities in a supportive environment, you'll love a career at Daikin Applied!
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