Marketing Data Specialist

Job Title

Marketing Data Specialist

Job Description Summary

The Digital Marketing Data Specialist serves as the central intelligence engine for our global digital marketing organization—transforming complex, multi-channel datasets into clear insights that accelerate decision-making, sharpen strategy, and fuel measurable growth. Sitting at the intersection of data, technology, and storytelling, this role owns the integrity and usability of marketing data across the CW Digital Ecosystem while partnering closely with cross-functional teams to refine pipelines, optimize tools, and elevate performance reporting. A trusted consultant to marketers and digital leaders, this individual ensures our data is reliable, our insights are actionable, and our digital programs are built on a foundation of clarity, accuracy, and strategic impact.

Job Description

Description

We’re looking for a Digital Marketing Data Specialist who can bring clarity, intelligence, and momentum to our global digital marketing organization. This role sits at the intersection of data, technology, and storytelling—turning complex datasets into insights that drive smarter decisions, faster execution, and measurable growth.
 

The full-time Marketing Data Specialist will report into the TDS Enterprise Global Digital Marketing team, and their COEs, to provide technical data expertise, development experience, and marketing data thought leadership. This individual will serve as the process consultant and primary team resource for all marketing data needs across the entirety of the CW Digital Ecosystem, supporting the digital roadmap with their technical skills and innovation. This individual will be a self-starter and be able to operate independently to help influence and drive strategy and programs forward on behalf of Digital leadership within TDS and Marketing.
 

Data Management & Infrastructure

• Own the collection, cleansing, transformation, and maintenance of marketing data across multiple platforms (CMS, DAM, PowerBI reports, Sitecore suite, analytics tools, paid media, social, events).
• Ensure data accuracy, accessibility, and alignment with enterprise data standards.
• Partner with engineering and data teams to refine pipelines, schemas, and integrations in TDS, including Advisory and the Engage CRM

Analysis & Insight Generation

• Translate raw data into clear insights that guide campaign strategy, content performance, customer segmentation, and channel optimization.
• Build dashboards and reports that deliver real-time visibility into KPIs, effectiveness, and ROI.
• Identify growth opportunities, performance gaps, and behavioral patterns across global markets.

Marketing Technology & Enablement

• Support the configuration, governance, and optimization of marketing tools
• Champion data best practices—helping marketers understand what’s possible, what’s measurable, and what matters.
• Evaluate new tools, data sources, and methodologies to advance marketing intelligence capabilities.
• Collaboration & Partnership
• Work cross-functionally with Global Marketing, Content, Product, Research, Property and Data Science teams.
• Communicate insights with clarity, confidence, and business relevance—tailoring the narrative to executives as needed.
• Act as a problem-solver and consultant for teams seeking data-driven decision support.

Qualifications

• 4+ years of experience in marketing analytics, data operations, or digital performance analysis.
• Sitecore Experience or willingness to train
• Strong fluency in SQL, data modeling concepts, and working with large datasets.
• Expertise in analytics platforms (GA4, Looker/Power BI/Tableau), CRM/MAP tools (Salesforce, Marketo/HubSpot/Eloqua), and campaign attribution models.
• Exceptional ability to translate complex data into simple, actionable insights.
• High attention to detail, strong organizational skills, and comfort managing multiple parallel priorities.

Nice-to-Haves

• Experience in global organizations or multi-region data environments.
• Familiarity with AI-driven content and automation tools.
• Knowledge of commercial real estate, technology, or enterprise services.

What Success Looks Like

• Clean, reliable, decision-ready marketing data across channels and markets.
• Faster insight cycles—moving the business from reactive reporting to proactive optimization.
• Empowered marketers who understand and trust the data.
• A clear narrative around performance that informs strategy at the leadership level.
• Elevated ROI and measurable improvements to pipeline contribution.

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 80,750.00 - $95,000.00

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”