Sr. Manager, Customer Adoption & Advocacy
What is Contentstack?
Learn more at www.contentstack.com.
Who Are We?
At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!
What are we looking for?
We're seeking a Sr. Manager, Customer Adoption & Advocacy to be a strategic and hands-on leader to build and scale our Customer Adoption & Advocacy function across our Digital Experience Platform. You will define how customers realize value, accelerate adoption, and grow into champions who advocate for Contentstack within their organizations and across the industry. You’ll set the vision for customer adoption and advocacy programs that ensures customers achieve measurable value with our products, turns successful customers into brand champions and thought leaders, and builds a thriving, connected customer community that fuels retention and expansion. The ideal candidate is a bridge-builder who understands how to connect customer success, product marketing, and community engagement into a unified strategy. You excel at turning complex product capabilities into clear business value, can navigate conversations with executives as comfortably as with hands-on practitioners, and have a track record of driving measurable gains in customer adoption, loyalty, and advocacy. Here's what you'll be doing:
Strategy & Leadership
- Define and execute the strategic vision for customer adoption and advocacy.
- Establish frameworks and KPIs for measuring adoption, value realization, and advocacy impact.
- Bring customers from both sides of our recent acquisition into one unified community and adoption journey.
Adoption & Retention
- Build programs that drive product adoption and customer success, from onboarding to advanced use cases.
- Partner with Customer Success to provide best practices content, playbooks, benchmarking, and success metrics.
Own customer communication channels (email, community hub, webinars, user groups) to strengthen engagement. - Design and scale high-impact programs such as Customer Advisory Boards, executive forums, and user groups.
Advocacy & Community
- Lead our customer advocacy engine, turning happy users into public champions through speaking opportunities, case stories, and community contributions.
- Coach and support customers to confidently share their stories on stage, in media, and with analysts.
- Build and nurture executive relationships with customer champions, developing them into long-term advocates.
What Really Gets Us Excited About You?
- 8–10 years of experience driving customer adoption, advocacy, and product marketing in a SaaS environment.
- Proven track record building scalable customer programs that drive measurable results (adoption, retention and advocacy).
- Strong ability to translate customer data and insights into impactful adoption and advocacy strategies.
- Skilled at customer storytelling—beyond traditional case studies—to highlight business outcomes and innovation.
- Exceptional relationship management skills and the ability to inspire customers to become brand ambassadors.
- Familiarity with DXP, CMS, personalization, or related digital experience technologies preferred.
- Some travel is required.
- You value a fun, positive, collaborative culture!
Salary for this role ranges from $160,000 - $180,000 per year based on skillset and experience
What Do We Offer?
Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.
Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.
Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more!
One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…
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