Director, Brand Marketing

About us:

Chief is a private network of the most powerful women executives in business. Our mission is to maximize the leadership impact of our members. Our network represents more than 10,000 companies including 77% of the Fortune 100, and nearly 40% of our members are in the C-Suite. Chief has been recognized as one of TIME’s 100 Most Influential Companies and one of Fast Company’s Most Innovative Companies.

Membership to Chief provides access to a vetted community of senior women executives and valuable insights that shape their leadership. The experience is digital and in-person, allowing members to build connections, engage in compelling discussions, and access resources in ways that are most meaningful to them. Our offerings range from executive coaching and executive education to thoughtful in-person and virtual programming and events that guide leaders through the most pressing topics in business. We have members across the United States with clubhouse locations in NYC, LA, Chicago, San Francisco, and Washington, DC.

Founded in 2019, Chief is backed by renowned investors including CapitalG, General Catalyst, Inspired Capital, and Primary Ventures.

Our network brings women in leadership together to share their ideas, insight, and influence, and the power of what we’re doing is felt by every member of our team. Our workplace is built on being real and respectful. We help grow careers, maintain our team’s wellbeing, and give everyone a seat at the table. We build teams where diverse voices, identities, perspectives, and experiences are represented and celebrated. Read more about working at Chief: https://chief.com/careers.

About the Role:

The Director, Brand Marketing is responsible for spearheading the development and execution of brand campaigns and initiatives designed to build brand awareness, drive growth, and advance Chief’s mission to support senior executive women.

Balancing strategic vision with hands-on execution, this role requires demonstrated experience in building (and evolving) premium brands, leveraging insights, and managing large-scale, omni-channel consumer campaigns across teams to support growth objectives. This role must have their eye on the latest consumer and cultural trends that matter to the Chief community, knowing when (and when not) to capitalize on trending moments.

This role reports to the VP of Brand & Marketing and works in close collaboration with cross-functional partners, including PR, Partnerships, Growth Marketing, Member Marketing, and Sales teams, supported by those from creative, operations, and analytics functions, to develop and execute integrated ideas.

What you’ll do:

• Develop and implement compelling 360° brand campaigns, initiatives, and tactics that align with brand goals and that resonate across all channels, including Social, Member Marketing, Growth Marketing, Editorial, and Partnerships throughout the year.

• Collaborate with the VP of Marketing to guide cross-functional teams and ensure a cohesive narrative across all Chief touchpoints.

• Lead Chief’s organic social strategy (LinkedIn, Facebook, X, YouTube), including calendar planning, content development, influencer relations, partnership amplification, and community engagement.

• Develop detailed monthly and quarterly overviews of brand KPIs, including social metrics, organic lead reporting, and actionable insights, to inform future strategies.

• Provide brand and creative direction and guidance to maintain brand integrity and ensure that the appropriate creative and messaging are integrated across major company projects.

• Act as the “voice of Marketing” to internal, Member-facing teams, empowering their ability to represent Chief to the public.

• Manage day-to-day relationships with external creative and communications agencies, ensuring seamless collaboration and delivery of high-quality projects.

• Partner with Member Marketing team to manage Chief’s branded merch strategy for members, including the conception and design of products.

• Effectively manage budget in partnership with the VP of Brand Marketing and Finance teams.

What you’ve done and enjoy doing:

• 10+ years experience in brand marketing, digital marketing, creative and/or advertising.

• Experience managing bold omni-channel consumer marketing campaigns that build brand awareness, drive growth, and evoke an emotional connection.

• Experience using data and metrics to back up assertions of business value.

• Experience managing and maintaining active connections with internal and external creative teams and agency partners.

• Developing full-funnel brand marketing strategies that leverage engaging, innovative content.

• Project management with a track record of end-to-end project ownership and successfully delivering results in a fast-paced, dynamic business environment.

• Thrive in both independent and collaborative work environments; nimble, resourceful, and detail-oriented.

Why You'll Want to Work Here:

• Competitive salary and equity

• Flexible vacation policy

• 20 weeks of paid gender neutral parental leave

• Full medical, dental, and vision packages, 401(k)

• Opportunity to work for a startup focused on driving real change for women in business

• Opportunity to create and attend inspiring experiences and events with leaders of the industry

• Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers

While we’re committed to remaining compliant and adhering to mandates, for us, pay transparency is more than a consideration of what’s lawful and unlawful but rather, an opportunity to disclose what’s required, and what we think is a fair and equitable compensation framework.

At Chief, we want to hire, develop, and retain the best talent, making Chief a top destination to accelerate your career. Our compensation framework is a key part of our vision, and we continually revisit and invest in our philosophy and framework to ensure we remain competitive and relevant, on a quest to achieve our vision.

The pay transparency mandates, as well as our own policies and practices, are a means of narrowing the gender pay gap and fostering an engaged and positive working environment that builds trust, on our mission to change the face of leadership.

The base salary for this role is: $190,000

Chief participates in the E-Verify Program in certain locations, as required by law.

https://assets.chief.com/careers/e-verify.pdf

https://assets.chief.com/careers/right-to-work-poster.pdf