Associate Brand Manager, Alani Nu

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. At Celsius we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers as every employee is an owner of the CELSIUS® brand upon joining the organization.

As part of our growing portfolio, Alani Nu is a fast-growing wellness brand dedicated to empowering women and bringing a fresh, energetic perspective to the health and wellness space. We foster a dynamic, collaborative culture where creativity, innovation, and passion are celebrated. Team members are encouraged to think boldly, move quickly, and help shape a brand that’s redefining what wellness looks and feels like.

If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Associate Brand Manager (Alani) opening.

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Preference for candidates to be onsite in Louisville, KY or Boca Raton, FL

Travel Requirements: N/A

People Management Responsibilities: No

Role Type: Full-Time

Position Overview

We're looking for an Associate Brand Manager who will serve as the organizational backbone for the Brand Marketing team, keeping campaigns, launches, and timelines on track so our big ideas come to life.

This role is perfect for someone who loves process and organization but also wants to grow as a well-rounded marketer. You’ll support brand strategy while managing day-to-day project coordination, campaign trackers, and marketing calendars that keep the team moving forward.

• 2–3 years of experience in brand marketing for CPG or lifestyle brands
• Bachelor’s degree in Marketing or related discipline
• Highly organized with sharp attention to detail and ability to juggle multiple deadlines
• Comfort using project management tools (e.g., Monday.com, Mural)
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
• Strong communicator who thrives in cross-functional environment
• Process-driven, proactive, and eager to learn
• Thrives in a fast-paced environment
• A love for pop culture, social trends, and what’s next in the wellness and lifestyle space

KEY RESPONSIBILITIES

• Own campaign project management—from kickoff through execution and reporting
• Develop creative briefs and partner with all marketing divisions to produce a comprehensive request that ties back to brand and campaign goals
• Maintain product launch trackers, calendars, and planning boards to ensure alignment across Marketing
• Coordinate cross-functional meetings, track milestones, and keep teams accountable to timelines
• Develop templates, briefs, and standardized materials that streamline campaign execution
• Create new processes, timelines, trackers, etc. to ensure seamless and efficient work streams with the Marketing team as well as cross-functional support
• Support budget tracking and campaign reporting in collaboration with Brand Manager
• Assist in monitoring and compiling consumer insights, social listening, and competitive activity to inform campaign and brand planning
• Oversee marketing asset reviews and delivery across internal and external partners

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.