Marketing Specialist
Skills
- 3+ years marketing experience in SaaS, fintech, or crypto-preferred
- Strong content writing and editorial skills
- Social media strategy and execution
- Familiarity with marketing automation/CRM (e.g., HubSpot)
- Experience with analytics tools (GA4, Mixpanel)
- Visual design proficiency (Photoshop, Illustrator, Element 3D)
- Comfort using AI tools in workflows
- Ability to translate technical security/bitcoin concepts for general audiences
Responsibilities
- Manage Casa's social media presence and content calendar across platforms
- Create and publish written content: guides, articles, landing pages, social posts, and emails
- Develop and execute campaigns and simple product launch messaging
- Collaborate with product and engineering to simplify technical security concepts
- Run marketing experiments and iterate based on analytics
- Support onsite event planning and community-building efforts
- Coordinate day-to-day marketing tasks like website updates and partner coordination
- Monitor performance metrics and adjust strategy based on results
Education
- Bachelor's degree in marketing, communications, or related field preferred or equivalent experience
- Relevant on-the-job experience in SaaS, fintech, or crypto accepted in lieu of degree
Benefits
- Equity opportunities
- Flexible time off (recommended 3 weeks minimum)
- Medical, dental, vision, and mental health coverage with FSA options
- Remote setup reimbursement up to $400
- 401(k) option and bitcoin investment resources
- Maternity (12 weeks) and paternity (4 weeks) leave
- Inclusive, community-focused team culture
Average salary estimate
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