Primary Purpose

The Copywriter is a strategic and creative role on the creative team, with a focus on email marketing, social, and brand copywriting that brings the Bright Horizons story to life. This role is central to how we communicate across our three core business areas:

• Early Education & Preschool: Showcasing the value of our nurturing, discovery-driven  learning environments.
• Employee Education & Care Benefits: Highlighting how we support working families through back-up care, elder care, and education benefits.
• Employer Solutions: Demonstrating how we help organizations attract, retain, and support top talent through customized benefit offerings.

This role is responsible for writing compelling, brand-aligned copy that drives engagement, builds trust, and supports both B2C and B2B marketing goals, and collaborate with designers and video team.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Essential Functions/Responsibilities

• Craft persuasive, personalized copy for lifecycle, promotional, and nurture email campaigns across all business lines.
• Develop B2B email content that speaks to HR leaders, benefits managers, and C-suite decisionmakers.
• Collaborate with CRM, design, and performance teams to optimize messaging for engagement and conversion.
• Use A/B testing and performance data to continuously refine tone, structure, and calls to action.
• Write engaging, platform-appropriate copy for organic and paid social campaigns across LinkedIn, Instagram, Facebook, X, and emerging platforms.
• Support storytelling that highlights family success stories, employer partnerships, and thought leadership.
• Create storytelling that lives in video and static, alike.
• Tailor B2B messaging for LinkedIn and other professional platforms to elevate our employer brand and thought leadership.
• Partner with social strategists and designers to ensure copy and visuals work in harmony.
• Translate Bright Horizons’ complex service offerings into clear, compelling messaging for employer audiences.
• Write copy for B2B campaigns, including email sequences, landing pages, digital ads, and sales enablement materials.
• Collaborate with product marketing and sales teams to align messaging with business goals and audience needs.
• Support content that positions Bright Horizons as a strategic partner in talent retention, DEI, and workforce well-being.
• Maintain and evolve the Bright Horizons voice across all touchpoints—warm, trustworthy, and empowering.
• Ensure consistency and clarity in messaging across channels and audiences.
• Contribute to integrated campaigns that span email, social, web, and print.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 2-5 Years experience in copywriting, marketing, or a related field

Preferred Qualifications:

• Excellent writing, editing, and proofreading skills.

• Strong understanding of email marketing principles and best practices.

• Basic knowledge of SEO and digital marketing.

• Ability to work collaboratively in a team environment.

• Strong attention to detail and ability to meet deadlines.

• Proficiency in using email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Constant Contact) is a plus.

• Experience with CMS platforms like Salesforce or WordPress to manage and update website content is a plus.

• A portfolio of writing samples, including email, landing page and website copy, is preferred.

• Experience with utilizing AI to create workflow efficiencies and optimize copy is a plus.

• Proven ability to write for both B2C and B2B audiences, ideally in education, benefits, or family services.
• A portfolio that demonstrates strong storytelling, brand voice alignment, and performance-driven messaging.
• Demonstrated ability to think visually.
• Deep understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
• Familiarity with social media platforms and how to tailor messaging for each (LinkedIn, Instagram, Facebook, X, TikTok).
• Experience writing for professional audiences, including HR, benefits, and corporate leadership.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment. Strong attention to detail, grammar, and editing skills.
• Bonus: Experience with tools like Salesforce Marketing Cloud, Sprout Social, HubSpot, or similar platforms.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance