Product Manager - Digital Solutions & Connected Biking

Bosch eBike Systems, the current market leader for premium electric bike (eBike) drivetrain components in Europe, is growing quickly in North America as more bicycle brands sell eBikes “epowered by Bosch”.

We are seeking a highly motivated and experienced Product Manager to lead the strategy, roadmap, and execution for our digital solutions and connected devices in North America. In this pivotal role, you will be responsible for defining and collaborating on the delivery of innovative features that bridge the physical and digital worlds, creating a seamless and enriched experience for our riders. You will work at the intersection of hardware, software, data, and user experience, collaborating closely with engineering, development, marketing, sales and our business partners to bring our vision to life.

What You'll Do:

• Define Vision & Strategy: Develop and articulate a compelling product vision and strategy for connected devices (e.g., integrated displays, sensors, telematics) and digital solutions (e.g., mobile apps, cloud services) that aligns with the overall company objectives and rider needs.
• Market & User Research: Conduct in-depth market research, competitive analysis, and gather user insights (interviews, surveys, usability testing) to identify unmet needs, pain points, and opportunities for innovation within the ebike connected ecosystem.
• Requirements Definition: Translate user needs and business requirements into clear, concise, and detailed product specifications and user stories for engineering and design teams.
• Cross-Functional Collaboration: Work closely with a diverse range of teams including:
  • Engineering (Hardware & Software): Guide development, answer questions, and ensure technical feasibility and quality.
  • Design (UX/UI): Collaborate on intuitive and delightful user experiences for all digital interfaces.
  • Marketing & Sales: Partner on go-to-market strategies, product positioning, messaging, and sales enablement.
  • Customer Support: Understand common issues and leverage insights to improve product functionality and user experience.
  • Business Development: Explore potential partnerships for integrated services or features.
• , Performance Monitoring & Optimization: Define key performance indicators (KPIs) for connected features and digital solutions. Monitor performance, analyze data, and iterate on products based on user feedback and usage patterns.
• Technology Scouting: Stay abreast of emerging technologies, industry trends, and best practices in IoT, connectivity, data analytics, and digital platforms relevant to the ebike, sporting goods and broader mobility sectors.
• Stakeholder Communication: Effectively communicate product plans, progress, and results to internal stakeholders at all levels.

Basic Requirements                    

• 5+ years of experience in product management, with a strong focus on connected devices, IoT, mobile applications, and/or digital platforms.
• Bachelor’s degree in Computer Science, Electrical Engineering, Business, Engineering, or a related field. Masters degree is a plus.

Preferred Qualifications

• Deep understanding of the product lifecycle, from discovery and ideation to launch and post-launch optimization.
• Experience working with hardware-enabled software products is a significant plus.
• Strong technical acumen with the ability to understand complex technical concepts and communicate effectively with engineers.
• Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas clearly to technical and non-technical audiences.
• Analytical mindset with the ability to leverage data to inform product decisions.
• Customer-centric approach with a passion for understanding user needs and designing intuitive solutions.
• Self-starter who can thrive in a fast-paced, dynamic environment.
• Passion for cycling, electric bikes, or sustainable mobility is highly desirable.

Bonus Points If You Have:

• Experience with embedded systems, BLE, GPS, or cellular connectivity.
• Knowledge of cloud platforms (AWS, Azure, GCP) and data analytics tools.
• Familiarity with industry standards for connected vehicles or mobility (e.g., telematics).
• Experience building and managing developer APIs.
• An existing network within the tech, mobility, or cycling industries.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives:

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

For more information on our culture and benefits, please visit:

Culture and Benefits | Bosch in the USA

The U.S. base salary range for this full-time position is $ 120,000  - $ 135,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc. Your Recruiter can share more details about the specific salary range for this position during the interview process.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement plan with an attractive employer match; wellness programs; life insurance; long term disability insurance; paid time off; parental leave. Pay ranges included in the postings, when included, generally reflect base salary; certain positions may include bonus, or additional benefits.

Indefinite U.S. work authorized individuals only.  Future sponsorship for work authorization unavailable.

Equal Opportunity Employer, including disability / veterans.

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