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Blog The Ultimate Guide to Informational Interviews: How to Conduct and Maximize their Impact
Published April 16, 2024 by Rise

The Ultimate Guide to Informational Interviews: How to Conduct and Maximize their Impact

Career Development Job Search Networking
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In today's competitive job market, simply submitting resume and applications online may not be enough to land your dream job. One effective strategy to gain insight, expand your professional network, and increase your chances of successes is by conducting informational interviews.

What are Informational Interviews?

Informational interviews are conversations with professionals in a field or industry of interest. Unlike job interviews, the primary purpose is to gather information and advice rather than to secure a job offer. It provides an opportunity to learn about different job roles, industries, and companies, while also building relationships with industry insiders.

Why Are Informational Interviews Important?

There are several reasons why conducting informational interviews can be highly beneficial:

  1. Knowledge Gathering: Informational interviews provide a chance to gain firsthand knowledge about a specific job role, industry trends, and required skills. This information can help you make more informed career decisions and identify areas for professional growth.

  2. Networking: Building relationships with professionals in your desired industry can open doors to hidden job opportunities, referrals, and introductions to other influential contacts.

  3. Career Guidance: Speaking with experienced professionals can provide valuable insights and guidance for your career development. They can share their personal experiences, offer advice, and help you navigate potential challenges.

  4. Building Confidence: Engaging in meaningful conversations with industry experts can boost your confidence and enhance your communication skills. It allows you to practice introducing yourself, articulating your career goals, and asking thoughtful questions.

How to Prepare for an Informational Interview

Proper preparation is key to getting the most out of an informational interview. Here are some steps to follow:

1. Identify Your Goals

Before reaching out to professionals for informational interviews, clarify your goals and what you hope to gain from the conversations. Are you seeking career guidance, industry insights, or potential job leads? Having clear objectives will help you frame relevant questions and make the most of the opportunity.

2. Research Professionals

Identify professionals who work in your desired industry, job role, or organization of interest. Leverage professional networking platforms such as LinkedIn to find individuals who can provide valuable insights. Look for common connections or shared interests that can serve as an icebreaker when reaching out to them.

3. Craft an Engaging Outreach Message

When contacting professionals for informational interviews, ensure your message stands out. Personalize each outreach message and clearly explain your reason for reaching out. Highlight any shared interests or connections to establish rapport and increase the likelihood of a positive response. Keep the message concise and professional.

4. Prepare a List of Questions

Develop a list of well-thought-out questions that will help you gather relevant information and insights during the interview. Consider asking about the professional's career trajectory, the challenges and rewards of their job, industry trends, and any advice they have for someone entering the field.

5. Conduct Background Research

Prior to the informational interview, thoroughly research the interviewee's background, company, and industry. This will demonstrate your interest, enable you to ask more specific questions, and make the conversation more meaningful. Use credible sources such as company websites, industry reports, and news articles.

6. Practice Active Listening

During the interview, focus on active listening. Show genuine interest, engage in the conversation, and ask follow-up questions to delve deeper into the topics discussed. Take notes to capture important insights and to refer back to later.


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How to Conduct an Informational Interview

Once you have prepared adequately, it's time to conduct the informational interview. Here are some guidelines to follow:

1. Start with a Warm Introduction

Begin the interview with a warm and friendly introduction. Express your gratitude for the interviewee's time and make a brief connection by mentioning any shared interests or connections you discovered during your research.

2. Explain Your Purpose and Goals

Clearly explain to the interviewee why you reached out and what you hope to gain from the conversation. Emphasize that you are seeking their expertise, insights, and advice, and reassure them that you are not looking for a job.

3. Ask Thoughtful Questions

Ask open-ended and insightful questions to encourage the interviewee to share their experiences and knowledge. Show curiosity and actively listen to their responses. Avoid questions that can be easily found through a quick Google search.

4. Be Respectful of the Interviewee's Time

Keep the interview focused and adhere to the agreed-upon time frame. If the interviewee offers more time than initially anticipated, honor their generosity but be mindful not to exceed the scheduled time without their consent.

5. Show Appreciation and Follow-up

At the end of the interview, express your gratitude for the interviewee's time, insights, and advice. Ask if there are any additional resources or contacts they would recommend for further learning. Finally, send a thank-you note or email within 24 hours to show your appreciation once again.

Maximizing the Impact of Informational Interviews

To make the most of your informational interviews, consider the following tips:

  1. Take Action on Insights: After each informational interview, reflect on the key takeaways and identify specific actions you can implement. Whether it's acquiring new skills, expanding your network, or exploring different job opportunities, take concrete steps towards your goals.

  2. Maintain Relationships: Informational interviews are just the beginning of building professional connections. Stay in touch with the interviewees by sending occasional updates, relevant articles, or expressing gratitude for their advice. Networking is an ongoing practice.

  3. Offer Value: Remember that networking is a two-way street. Find ways to provide value to the professionals you connect with. Share industry insights, relevant articles, or offer assistance when appropriate. Building mutually beneficial relationships can help you in the long run.

  4. Seek Diversity: Aim to conduct informational interviews with professionals from diverse backgrounds, perspectives, and industries. This will broaden your understanding of various career paths and give you a well-rounded perspective.


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Informational interviews are a useful tool for job seekers and career developers alike. You may get insightful information, grow your network, and improve your chances of success by holding these interviews with experts in the field you want to work in. Always remember to go into each interview with true curiosity, and act quickly to put the knowledge you have learned into practice. Get in touch with experts right now to start opening doors to new prospects!

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