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Blog Ethics, Manipulation, and Golden Handcuffs in the B2B Sales Industry
Published April 01, 2024 by Rise

Ethics, Manipulation, and Golden Handcuffs in the B2B Sales Industry

Business Sales Ethics
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People discussed their experiences moving from consumer to business-to-business (B2B) sales in a recent Reddit thread. The discussion covered ethical conundrums, deceptive strategies, and the appeal of "golden handcuffs" in the sales sector.

Ethics vs. Manipulation

One Reddit user expressed frustration with consumer sales, where manipulation seemed inherent but not always in the best interest of customers. They found solace in B2B sales, realizing that honesty and genuine help are key to success.

According to the user, 'Now I'm selling B2B, and I've learned that I need to always be honest to feel good about my job- meaning I need to uncover their needs and genuinely help them... which so happens is the best way to sell my solution.'

This sentiment was echoed by another Redditor who emphasized the importance of ethics and follow-through in B2B sales, emphasizing the emotional toll of unethical practices in consumer sales.

The Allure of Golden Handcuffs

In the Reddit conversation, the term 'golden handcuffs' was discussed, referencing lucrative benefits that may keep individuals tied to a job. While one user highlighted a substantial RSU package as their version of golden handcuffs, another emphasized the shift from a dissatisfying role to one with doubled compensation and personal fulfillment.

Not all comments resonated with the concept of golden handcuffs, with one user pointing out the disparity between perceived and actual valuable incentives.


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Struggles and Strategies in B2B Sales

Several Redditors shared their journey through different sales environments, from sketchy consumer sales to consultative B2B sales. The transition often involved a shift in mindset, with a focus on transparency, education, and long-term client relationships.

An individual highlighted the emotional challenges of dealing with the fallout from misleading consumer sales, stressing the importance of integrity and client support in their B2B approach.

Conclusion: Navigating the Sales Landscape

The Reddit discussion highlights the range of experiences and ethical dilemm that salespeople deal with. In the B2B market, some people stress ethical sales methods and sincere client partnerships, while others tread carefully between charm and deception.

In the words of one Redditor, 'I sell as an extreme SME, educating, educating, educating. Full transparency, open book about everything. I don't close as much as I could. So why do I do it? Ethics...'


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As individuals in the sales industry continue to evolve their approaches and grapple with ethical dilemmas, the journey from consumer to B2B sales serves as a testament to the complex and multifaceted nature of the sales landscape.

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