Networking can feel intimidating, but it’s one of the most powerful tools for building relationships, advancing your career, and discovering new opportunities. Whether you’re a seasoned pro or just starting out, successful networking is all about making genuine connections, not just exchanging business cards. It’s about creating relationships that are beneficial in the long run.
In today’s world, networking has evolved beyond traditional in-person meetings—it happens on social media, through virtual events, and in casual one-on-one conversations. But the core principle remains the same: it’s not what you know, it’s who you know. By mastering a few networking tips, you can boost your networking game and build a strong, meaningful professional network that lasts.
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Why Networking Matters
Networking is about building real, meaningful connections that can help you grow, both personally and professionally. In today’s world, networking has expanded beyond in-person meetings—it includes social media, virtual gatherings, and online communities.
Here’s why networking is so important:
1. Career Success
85% of jobs are filled through networking, according to LinkedIn.
Networking can connect you with opportunities you might not find through traditional job searches.
2. Knowledge Sharing
Networking lets you learn from others’ experiences.
Engaging with people from different industries gives you new perspectives and insights.
You stay informed about trends and creative solutions.
3. Personal Branding
Every conversation is a chance to showcase your skills and expertise.
Building relationships helps you establish your personal brand.
As you nurture these connections, you become someone others recommend when opportunities arise.
4. Improved Communication Skills
Networking forces you to adapt how you communicate with different people—whether it’s a potential client, peer, or industry leader.
It improves your ability to relate to others, enhancing your confidence in various social settings.
5. Genuine, Long-Term Connections
Networking isn’t about instant results. It’s about building lasting relationships that benefit both sides.
Focus on creating real connections, and opportunities will follow.
6. Support System
A strong network becomes your support system, offering guidance, mentorship, and opportunities for collaboration.
Below are 27 networking tricks shared by thought leaders that can help you connect with more people and strengthen your professional network.
Engage on Social Media Before Events
A simple but effective networking tactic is to engage with people on social media before attending an event. Join event-related groups on platforms like LinkedIn or Rise, comment on relevant posts, and connect with attendees in advance. When you meet these people in person, the conversation flows more naturally since you've already established an initial connection online.
"One networking tactic that has consistently worked for me is using social media to engage with people before attending events. I'll join event-related groups or conversations on platforms like LinkedIn or Twitter. There's already a connection when I meet someone in person, and it feels more natural to strike up a conversation. This helped me at a recent digital-marketing summit, where pre-event engagement led to several valuable face-to-face meetings that turned into business opportunities."
Shane McEvoy, MD, Flycast Media
Identify Key Contacts from the Guest List
Get hold of the event’s guest list beforehand. Identify key people you’d like to connect with, research them on LinkedIn, and perhaps even reach out before the event. This approach allows you to make meaningful connections more efficiently and be better prepared when you finally meet them face-to-face.
"Before a networking event, the organizers are usually happy to share a guest list. I recommend identifying people that you would like to talk to, and then finding them on LinkedIn. Browse their posts, comments, and professional history, and note down a few talking points. Connecting with them, too, always helps. In this way, you spend more time focusing on the contacts you want to make, facilitating a smooth introduction and ongoing conversation, and opening the possibility of talking further online after the event."
Ryan Stone, Founder & Creative Director, Lambda Video Production
Ask Clients for Referrals
Referrals from trusted clients are one of the best ways to expand your network. Satisfied clients can introduce you to their network, providing you with high-quality contacts. The trust is already established, so conversations and opportunities develop faster than with cold outreach.
"We ask our most important clients for referrals. Reaching out to clients we already have strong relationships with helps us expand our network with high-quality contacts. Clients satisfied with our work often introduce us to others in their network, which leads to new connections and potential business.
Referrals naturally build trust, making it easier to establish relationships and start conversations. Growing our network through referrals has proven far more effective than cold outreach because it leads to better-quality connections and stronger business opportunities."
Juan Carlos Munoz, Co-Founder, CC Creative Design
Lead with Value in Conversations
When networking, lead with value rather than seeking favors. Ask yourself, “How can I help this person?” Whether it’s sharing a resource or making an introduction, leading with value builds trust. When people feel you’re genuinely interested in their success, they are more likely to reciprocate.
"One networking trick that has consistently worked for me is leading with value. Instead of approaching conversations with a mindset of, "What can I get from this person?" I focus on how I can help them first. Whether it's sharing a useful resource, offering a solution, or simply connecting them with someone in my network, this approach builds trust and makes the interaction meaningful. People remember those who genuinely care about their success, and that naturally leads to more opportunities and long-term relationships. It shifts the focus from transactional networking to building a community of like-minded professionals.
For those looking to expand their network, my advice is to actively listen during conversations and follow up with personalized gestures. It could be a quick email sharing an article related to what you discussed or a thoughtful introduction to someone who might benefit from their expertise. Networking isn't just about numbers; it's about cultivating relationships that are mutually beneficial, and leading with value is the foundation for lasting connections."
Shehar Yar, CEO, Software House
Be Authentic and Transparent
In networking, being genuine is everything. People appreciate authenticity and transparency, so don’t feel like you need to present a curated version of yourself. Showing up as your true self and being open about your experiences creates stronger connections with others.
"Being myself has helped the most when connecting with clients or candidates. I keep interactions authentic, honest, and as transparent as possible. Being a recruiter means that I must balance both the clients' and candidates' needs and wants in the job-searching and -filling process. I also make sure that I follow the golden rule daily by treating others how I would want to be treated."
Alexander Dodge, Account Executive, Bristol Associates, Inc.
Practice Active Listening
Active listening is often overlooked in networking. Instead of planning what you’ll say next, focus on what the other person is saying. Ask follow-up questions to show genuine interest. Active listening helps others feel valued and makes you more memorable in their eyes.
"What I found to be really effective is the art of active listening. When I meet someone new, I focus on being genuinely present in the conversation. Instead of thinking about what I'll say next, I pay close attention to their words, ask follow-up questions, and show interest in their story.
I remember attending a networking event where I struck up a conversation with a fellow attendee. Instead of just exchanging small talk, I asked about their current projects and challenges. It turned out they were working on something I was really passionate about, and that led to a deeper discussion. By the end of our chat, we not only exchanged contact info, but also agreed to collaborate on a project.
This approach not only helps me remember details about people, but also makes them feel valued and heard. When you genuinely connect, it often leads to meaningful relationships that can open doors down the line. It's amazing how a little curiosity and attention can create lasting connections!"
Kate Dzhevaga, CMO, Head of Growth, SYMVOLT
Focus on Active Listening
Networking success often lies in the ability to listen more than you talk. Ask open-ended questions and listen attentively to people’s responses. This not only builds trust but also allows you to understand how you can help them, making your interaction more meaningful.
"I've found that the best networking trick is the art of active listening. It may sound simple, but genuinely engaging with others has transformed my connections. When I attend events or meet new people, I focus on really hearing what they're saying rather than just waiting for my turn to speak.
I always start by asking open-ended questions about their work or passions, which encourages a meaningful conversation. For example, when I met a fellow entrepreneur at a travel conference, I asked her about her favorite travel destination and what inspired her business. This made her light up and opened the door to sharing our experiences and ideas.
I create a warm atmosphere that fosters trust by actively listening and showing genuine interest. People appreciate it when someone truly cares about their story, and it helps build a rapport that lasts beyond the initial meeting. I've found that this approach has led to valuable collaborations, referrals, and even friendships. So, the next time you're networking, remember to listen more than speak—it's a game-changer for building lasting connections!"
Danielle Hu, Founder, The Wanderlover
Offer Value First
Instead of approaching networking with a “What’s in it for me?” mindset, offer value first. Share industry insights, recommend tools, or connect them with someone in your network. Leading with generosity will open doors to stronger relationships and future opportunities.
"One networking trick that's really worked for me is offering value first. Instead of approaching connections with a "what can I get" mentality, I focus on how I can help them. Whether sharing industry insights, recommending a useful tool, or connecting them with someone in my network, this approach builds genuine relationships.
People appreciate it when you're not just trying to sell or push your agenda but showing interest in their work and finding ways to support them. This naturally opens up conversations and leads to stronger, more meaningful connections.
For example, instead of just handing out business cards at an industry conference, I make it a point to engage in deeper discussions—asking about their challenges or goals. If I can offer something useful—advice or introducing them to someone in my circle who can help—it often sparks longer-term partnerships.
This "give first" mentality has expanded my network and established me as someone people want to stay connected with, which is invaluable in business. It's a simple but highly effective strategy that's made a big difference for me."
James Parsons, CEO, Content Powered
Facilitate Introductions Between People
One of the best ways to expand your network is by facilitating introductions. When you connect two people who can benefit from knowing each other, it strengthens your relationship with both parties and positions you as a valuable connector in your industry.
"One valuable method I've found for building lasting connections and expanding my network is facilitating introductions between people. This unique approach offers genuine value to others, which is essential for strong relationships, as it helps someone without asking for anything in return. By connecting individuals who can benefit from each other's expertise, I foster a sense of community and goodwill that often leads to deeper relationships. This not only enhances my credibility as a connector but also increases the likelihood that those I introduce will remember and appreciate the gesture, leading to further introductions within their networks and creating a mutually beneficial environment for everyone involved."
Elyas Coutts, CEO, Connect Vending
Follow Up with Genuine Value
After meeting someone, following up with genuine value is key. Instead of sending a generic “nice to meet you” message, reference something specific from your conversation and offer a resource or introduction that aligns with their needs. This approach will leave a lasting impression.
"One networking trick that has significantly helped me connect with more people is the practice of following up with genuine value. After meeting someone at a conference or online, I send a personalized message that references our conversation and includes a helpful resource, like an article or a tool that aligns with their interests.
For instance, after chatting with a fellow marketer about content strategy, I shared a guide we created on optimizing blog posts for SEO. This approach shows that I value the connection and positions me as a helpful resource, rather than just another contact. As a result, I've seen more meaningful conversations and collaborations emerge, expanding my professional network in impactful and lasting ways."
Marcus Clarke, Owner, Searchant
Listen Before Pitching Yourself
Resist the urge to immediately pitch yourself when networking. Focus on listening to the other person’s needs and challenges. By understanding their situation, you can tailor your response to offer something truly valuable, leading to a more meaningful connection.
"I focus on listening rather than talking to build stronger connections with people. When networking, I ask about others' work and challenges before pitching myself. This creates more natural conversations and helps people remember me. It also allows me to identify how I can help them, leading to more meaningful relationships."
Joshua Frachtman, Attorney, Partner, Zimmerman & Frachtman
Reconnect with Former Colleagues
Networking isn’t just about meeting new people; it’s also about maintaining existing relationships. Reach out to former colleagues to catch up and see what they’re working on. Often, these reconnections can lead to new introductions and opportunities within their network.
"I often reach out to former colleagues or classmates for catch-up calls because networking is just as much about maintaining old relationships as it is about making new ones. It makes little sense to keep expanding a list of contacts if you aren't committed to the work that goes into keeping in touch. But when you put the work in, these conversations keep your connections alive and also help you tap into their networks.
When I chat with old colleagues, I learn about the projects they're currently working on, relevant cases they've handled, and any new regulations that might impact our field. This exchange of information can lead to introductions to others in their circles, expanding my network even further.
I also share my own experiences and knowledge, which often leads to a collaborative exchange of ideas, and the introductions and referrals go both ways."
Alex Freeburg, Owner, Freeburg Law
Stop Overthinking and Just Reach Out
Networking doesn’t need to be overcomplicated. If you want to connect with someone, don’t overthink the approach—just reach out. Most people appreciate genuine outreach, even if it’s a simple coffee chat or message to check in.
"Networking doesn't have to be complicated, but we often complicate it by overthinking. We overthink when drafting a message; we overthink, wondering if it's the right time. The best course of action is to just send the message—whether it's a cold email or a text checking on a former colleague after ages. Stop procrastinating and just hit the "send" button.
Most people appreciate genuine interest and are more open to a coffee chat than you might think. Too often, we convince ourselves that our outreach needs to be elaborate or strategic. In reality, it's the authentic connections that matter."
Riley Beam, Managing Attorney, Douglas R. Beam, P.A.
Focus on Quality Over Quantity
When it comes to networking, quality trumps quantity. Instead of trying to meet as many people as possible, focus on building deeper connections with a select few. A strong, meaningful relationship with a handful of people will provide more value over time than hundreds of superficial connections.
"One networking trick that's worked wonders for me is focusing on quality over quantity when it comes to relationships. Instead of collecting business cards and LinkedIn connections like trading cards, I try to build deeper connections with a smaller group of people. I make an effort to stay in touch with key people in my network, whether that's a quick check-in, sharing an article I know they'll find interesting, or offering help when they need it.
For example, when we were starting out at the shopping-recommendation company, I focused on building solid relationships with a few influencers and product vendors instead of spreading myself thin. By really understanding their needs and staying in regular contact, we were able to form partnerships that have been incredibly valuable over time."
Danilo Miranda, Managing Director, Presenteverso
Lead with Value in Networking
A good networking trick is to lead with value. Before asking for something, offer something helpful—whether advice, a resource, or an introduction. People will remember your generosity and are more likely to help you in return.
"One of the personal networking tricks that I have found works well is to lead with value. This means I will not go into a conversation wanting something from it but instead try to put something forward first. Through events, online platforms, and more, leading with value has been quite game-changing in most scenarios.
Here's how it works: I never go and meet someone for the first time and then just start talking about me and my need for favors. I actually listen to what they're about, what they're working on, and what they need. Then I look for how I can add value right there. This can be as simple a gesture as providing advice that might help, gaining access to someone who might be of assistance, or recommending a resource that could brighten things for them.
People will remember you and appreciate you much more when you show up with value in hand versus showing up with your agenda. Think about it; no one wants to feel they are being involved in a transaction. When you give value to them first, you are signaling to them that you're interested in establishing a real, two-way relationship. This leaves an excellent impression and, over time, cultivates deeper, meaningful connections.
And this strategy has opened up doors I didn't think would open. What I've been able to use this strategy for is to focus on what I could contribute and, thereby, build trust and rapport with people I admire or hope to work with in the future. Sometimes offering value turns into a collaborative opportunity, other times it leads to more introductions, and sometimes it just lays the foundation for goodwill in the future.
In any form of networking, it's easy to think about short-term goals; however, the value you deliver without waiting for short-term returns is the seed for long-term relationships. The key here lies in being authentic. If you are genuine and want to assist others, your network will grow organically, and opportunities will start coming your way without having to pursue them."
Mia Mancinelli Cloud, Founder, Cloud Law Firm
Carry Confidence with Humility
Confidence is important in networking, but so is humility. Be confident in your skills but humble enough to learn from others. Approach each conversation with an open mind, and you’ll build stronger, more respectful relationships.
"I carry around confidence to connect with more people. But I always ensure that confidence and arrogance are two different things. I always greet people with humility and respect, whatever their position. I talk whenever I know the topic and contribute ideas if I have something in mind. This has helped me let others know of my capabilities, increasing my credibility as a professional.
However, I am unafraid to ask if I don't know something, especially if I see the person I'm talking to has had many experiences with the topic. I compliment them for their knowledge, and I make sure to get in touch with them even if I do not need something from them."
Magda Callery, Founder | Interior Designer, Style By Magda
Send Personalized Follow-Up Messages
Follow-up is crucial after making a connection. Send a personalized message within 48 hours, referencing your conversation to show you were fully engaged. Personalizing your follow-ups strengthens the connection and makes it more likely to turn into something long-lasting.
"I follow up with people after meeting them, which is a networking trick that I often use to maintain connections.
I send them a personalized message as soon as possible.
Whether I meet someone at a conference, event, or online, I'll send a quick email or LinkedIn message. I mention our conversation or shared interests, which shows genuine interest and starts building the relationship.
Sometimes, I also offer to share valuable resources when sending the message. It's led to more meaningful professional relationships over time."
Dan Brown, CEO & Founder, Textun
Host Small, Informal Gatherings
Instead of attending large, impersonal networking events, try hosting small, informal gatherings like coffee meetups or lunches. These settings foster deeper, more meaningful conversations and allow you to build genuine connections in a relaxed environment.
"What I've discovered from attending various networking events over the years is that, while large industry gatherings can be beneficial for connecting with many people, they often don't foster strong relationships. That's why I started hosting small, informal gatherings, like coffee chats or lunches with colleagues and industry contacts. This more personal approach creates a relaxed atmosphere that encourages genuine conversation. People feel comfortable sharing their experiences and engaging in meaningful discussions, and it's this openness that ultimately leads to new opportunities."
Joshua Webb, Head of Growth, Kinnovis
Prioritize Personalized Follow-Ups
After a networking event, send a thoughtful follow-up message. Instead of sending a generic “nice to meet you,” reference a specific detail from your conversation and offer something of value, like a relevant article or introduction.
"I take advantage of the power of a follow-up. After attending a conference, meeting, or event, I prioritize sending a personalized follow-up message within 24 to 48 hours. Whether through email or LinkedIn, a thoughtful message referencing our conversation helps solidify the connection.
I've found that the key is to be genuine and add value. Instead of a generic "nice to meet you," I mention something specific we discussed and, if possible, offer a resource or insight relevant to their interests. This could be an article, a contact, or simply sharing helpful information related to their work or goals.
By continuing the conversation and showing that I'm interested in building a meaningful relationship, not just expanding my contact list, I've established stronger, more lasting professional connections. It's about meeting people and nurturing those connections over time. This simple yet effective approach has allowed me to build a valuable network across law enforcement and public safety."
Joshua Schirard, Director, Byrna
Offer Value Before Asking
Always focus on offering value before asking for anything in return. Take the time to understand the person’s business challenges or goals, then offer a resource or connection that could help them. This builds trust and positions you as a valuable contact.
"One networking trick that has consistently worked for me is focusing on offering value first rather than asking for something. When I meet someone new, I take time to understand their business challenges or personal goals. Then, I make a relevant introduction, share a resource, or offer insight that can genuinely help them. This builds trust and positions me as someone who is interested in their success. It's also crucial to follow up after the initial conversation, reinforcing that you are someone who delivers value beyond just the initial connection."
Ronald Osborne, Founder, Ronald Osborne Business Coach
Take a Personalized Approach
Networking should never be one-size-fits-all. Tailor your approach to the person you’re connecting with. Instead of delivering a generic elevator pitch, listen to their needs and adjust your conversation accordingly.
"I take a personalized approach to every interaction. Rather than treating networking like a numbers game, I focus on building genuine relationships by actively listening and engaging with the unique interests or challenges of the person I'm connecting with.
When attending events or meetings, I make it a point to remember small details from conversations, like a shared interest or a key project they're working on. Following up with personalized messages referencing those details makes the connection more meaningful and memorable. It shows that I'm not just networking for my gain but genuinely invested in learning about their goals and how we can mutually benefit.
This strategy has opened doors to unexpected collaborations and opportunities because people tend to stay in touch and recommend me to others. Authentic connections, rather than surface-level networking, have allowed me to expand my professional circle in a natural and sustainable way. Plus, it has helped to foster long-lasting relationships that contribute to our growth and success."
Bill Hall, Co-Founder & CEO, OurRecords, Inc.
Offer Value in Gaming Community
In niche communities like gaming, offering value is essential. Share your knowledge, offer collaborations, or help someone improve their skills without expecting anything in return. Being generous in your interactions will help build a strong network.
"I find that offering value upfront is the best networking trick. Whenever I engage with other Fortnite influencers or industry players, I share insights on how I've been improving my game. If a collab would make sense, I offer to do so in a way that can benefit them. Providing value first helps me build genuine relationships that have helped me expand my network in the gaming community."
Hugh "DestinysJesus" Gilmour, Director, DestinysJesus LTD
Follow Up with Personalized Messages
When following up, don’t send generic messages. Personalize each follow-up by referencing a specific part of your conversation. This small effort goes a long way in strengthening the connection and showing that you truly valued the interaction.
"One networking trick that has truly transformed my connections is the follow-up ritual. After meeting someone, whether at a conference or a casual coffee chat, I make it a point to send a personalized message within 24 hours.
I reference something specific from our conversation, which shows that I was engaged and genuinely interested. This simple gesture not only reinforces the connection, but also opens the door for future interactions.
I've found that this approach turns a fleeting encounter into a lasting relationship, making it easier to collaborate down the line. It's all about nurturing those connections and making people feel remembered and valued!"
Harmanjit Singh, Founder & CEO, Website Design Brampton
Show Up Consistently at Events
Consistency is key when it comes to networking. Attend industry events, mixers, and conferences regularly. By showing up consistently, you’ll become a familiar face, and it’ll be easier to connect with people over time.
"One trick that has worked well for me is simply showing up consistently. As a veteran, I learned the value of being present and accountable. Now, as an entrepreneur, I make it a point to attend local Chamber of Commerce events, startup mixers, and networking groups. Just putting in the face-time and engaging with others in person has led to valuable connections and partnerships.
For example, at a recent Chamber event, I struck up a conversation with the marketing director of a major hotel chain. We discussed the challenges of driving event attendance and agreed to meet for coffee. This informal meeting led to a referral of their valet parking needs, which we were able to fulfill. Our work with the hotel has since expanded to include their quarterly galas and executive retreats.
Another strategy is following up and maintaining connections over time. After meeting someone, I send a quick message on LinkedIn to strengthen our new relationship. I also make an effort to periodically check in and see if there is any way I can provide value. These "catch-ups" have led to repeat work, partnerships, and new opportunities. For instance, an event planner I originally met at a conference reached out recently to handle parking for a product launch after we stayed in loose contact for six months.
The bottom line is you have to get out there and engage with people in person. Be present, be authentic, and build real relationships. The networking will follow."
Jonathan Velarde, President, Valet Parking Pros
Genuinely Listen and Engage
The key to networking success is genuinely listening and engaging with others. Ask open-ended questions, listen to their challenges, and find ways to offer help. This builds trust and deepens the relationship beyond surface-level connections.
"One networking trick that's helped me connect with more people is genuinely listening and engaging. It's crucial to show a sincere interest in the people I meet, not just from a professional standpoint but also personally. I've found that asking open-ended questions about their passions or challenges often leads to more meaningful conversations. These interactions taught me that shared interests outside of work, like sports or personal development, build stronger connections.
In addition to formal gatherings, informal settings like community events or interest groups have broadened my network tremendously. Remember, the goal is to build relationships, not just collect contacts. This approach has allowed me to foster relationships that are beneficial for business and enrich my personal life."
Dr. Amanda Dee Richardson, Owner and Chiropractor, Healing Hands Chiropractic
Volunteer to Help at Events
Volunteering at events is a great way to meet people in a more organic setting. By helping out at registration or assisting with a breakout session, you’ll have a chance to interact with key players and build connections more naturally.
"One practical but unconventional networking trick I use is volunteering to help out at events I want to attend.
Rather than attending as a participant, I volunteer to assist by organizing a breakout session or working the registration desk. This approach gives me a better chance to talk to practically everyone who comes, including the speakers, organizers, and key players.
Being a member of the event team breaks down barriers, increases your approachability, and offers easy conversation-starts. Since you're actively participating, it's a terrific way to interact with people without feeling awkward about small talk.
Furthermore, people are more likely to recall someone who helped them or improved their experience. By the end of the event, I've expanded my network and formed more profound connections with people who see me as part of the team rather than just another attendee."
John Beaver, Founder, Desky
Use Video in Outreach
In today’s digital age, using video in your networking outreach can help you stand out. Send a quick, personalized video message after a meeting or event to create a more memorable connection. People remember faces and voices more than written words.
"One networking trick that's helped me connect with more people is using video in my outreach. I frequently connect with partners and customers over video calls. Being able to see someone's facial expressions and make eye contact helps to build rapport and foster genuine connections.
For example, at our recent user conference, Vectors, I scheduled video calls with attendees before the event. This allowed us to establish a personal connection that continued in person at the conference. Those attendees then introduced me to others, helping me expand my network.
Following up with video messages on LinkedIn has also been effective. A quick, 30-second video thanking someone for meeting with me or providing an update on our conversation resonates far more than an email or text. People associate voices and faces with relationships, so video helps to cement new connections in others' minds. While it requires a bit more effort, using video in your outreach and networking can pay significant dividends."
Jessica Campas, Director, Marketing, SkySwitch
By incorporating these 27 networking tricks into your strategy, you’ll build stronger, more meaningful connections. Networking is all about offering value, being genuine, and taking the time to cultivate relationships that go beyond business. Focus on building a community, and you’ll see job opportunities (and more!) naturally follow.
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