Product Engineer, Growth

About Anam

Anam's mission is to create the next interface for technology: digital humans that are indistinguishable from real-life. Our real-time, interactive AI personas power sales automation that increases conversion and pipeline velocity, customer education experiences that drive measurable revenue impact, and training simulations that deliver personalized upskilling at scale for incredible customers including Fortune 500s like Siemens and L'Oréal, as well as AI-native startups like CoachHub and Vivun, and leading universities like ASU. We are backed by top investors, including Redpoint Ventures, SV Angel, Concept Ventures, Torch Capital, and ElevenLabs CEO Mati.

About the Role

We’re hiring a Product Engineer to own the technical and experiential journey that takes users from first interaction to activation, API integration, and paid usage.

Your work will span the entire user lifecycle - from landing on our site to first persona creation, API call, and full production deployment - including onboarding flows, pricing systems, viral loops, and in-product experiences that drive activation, retention, and conversion. You’ll operate at the intersection of engineering, product, and growth, combining full-stack development with data-driven experimentation to accelerate Anam’s self-serve adoption.

Key Responsibilities

• Design and ship growth-driven product experiences: build full-stack features, onboarding flows, and in-product UX that guide users from first touch to API call and paid activation.

• Lead experimentation and measurement: implement analytics (PostHog), run A/B tests, and translate insights into scalable playbooks that optimize conversion, retention, and time-to-value.

• Amplify adoption through product-led growth: design, build, and refine front-end experiences across pricing, billing, and account flows that convert demos into paying customers and scale self-serve usage.

• Create self-serve growth loops: build viral, educational, and integrative experiences (e.g., referrals, tutorials, and API demos) that drive user engagement and expansion.

• Collaborate cross-functionally: partner with Product, Design, Research, and GTM to identify friction points, align on key metrics, and deliver measurable user and revenue impact.

What You’ll Get

• Founding ownership of Anam’s growth-driven product experience and experimentation engine.

• Opportunity to shape a category-defining product built on cutting-edge generative AI.

• Competitive salary with generous equity.

• High autonomy, deep impact, and a chance to define how users discover, adopt, and scale with Anam.

• Flexible time-off and the ability to work alongside world-class engineers, designers, and researchers.

High-level view of our tech stack

• NextJS, React, Typescript, PostHog – user-facing services and growth experiments

• Python, Go – Anam backend conversation engine

Equal Opportunity: We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.