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Digital Marketing Campaign Specialist

Description

We are looking for a results-driven Digital Marketing Campaign Specialist to design, execute, and optimize digital campaigns that generate high-quality leads for our AIDC and Machine Vision solutions. Reporting to the Director of Marketing, you will focus on SEO, PPC, social media, and email marketing to achieve our revenue goals. This role is key to supporting our SDR/BDR team in qualifying leads and closing $3M in new revenue by the end of 2026.


Key Responsibilities:

  • Develop and manage digital marketing campaigns (SEO, PPC, social media, email) to generate 3,000+ Marketing Qualified Leads (MQLs) annually.
  • Optimize campaign performance through A/B testing, landing page enhancements, and data analysis to improve Cost Per Lead (CPL) and conversion rates.
  • Collaborate with the Content Specialist to create compelling ad copy, blog content, and webinar materials that align with our industry focus.
  • Monitor and report on campaign KPIs (e.g., MQLs, CPL, ROI) using tools like Google Analytics and HubSpot.
  • Work closely with the SDR/BDR team to ensure seamless lead handoff and refine lead scoring based on campaign performance.
  • Stay updated on digital marketing trends and AIDC industry developments to maintain a competitive edge.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
  • 2+ years of experience in digital marketing, with proven success in managing SEO, PPC, or social media campaigns.
  • Proficiency with Google Ads, Google Analytics, HubSpot, or similar platforms.
  • Strong analytical skills and experience with A/B testing and performance optimization.
  • Excellent communication and collaboration skills to work with cross-functional teams.
  • Knowledge of the AIDC or tech industry is a plus.

  

Why Join Us:

  • Innovative Environment: Work with cutting-edge technologies and a team of experts dedicated to driving innovation.
  • Career Growth: Opportunities for professional development and career advancement within a growing company.
  • Client Focused and Fun: We have a strong commitment to doing the right thing for our clients and having a fun time doing it.

Core Values:

At AbeTech, our values are not just words on paper. Our team works hard to ensure that everyone is living up to our values every day!

  • We communicate clearly and proactively
  • We take responsibility and execute
  • We pursue and retain knowledge
  • We respect others
  • We embrace change
  • We have fun through teamwork

Benefits:

  • AbeTech offers a benefit package, which includes health and dental insurance that can be purchased for you and your dependents. We also have short- and long-term disability, holiday pay, personal time off, life insurance (group and voluntary), flexible spending account for health and dependent care, health savings accounts, and a traditional and matching 401k plan.

Average salary estimate

$72500 / YEARLY (est.)
min
max
$60000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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DATE POSTED
July 24, 2025
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