Director, Omnichannel Engagement Brand Excellence

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Omnichannel Director will report to the Lead Director, Brand Excellence, and be responsible for developing curriculum, content, and ongoing marketer engagement to enable AbbVie’s vision for transforming our marketing operating model. This role equips US Commercial Marketing teams and cross-functional partners with critical skills, new resources, and subject matter expertise.

As a strategic leader, you will shape how our brands engage customers, align with business goals, and partner with AbbVie’s International Brand Excellence team to inform and exchange best practices. You will foster enterprise-level thinking and partner with Medical (MHI) to support the evolution of omnichannel capabilities. As this end-to-end model expands, you will play a pivotal role in the development and coordination of training and skills needed for this new way of working.

Your role requires strong partnership with brand leaders and cross-functional teams to strengthen AbbVie’s brand presence by ensuring data-driven, digital, and personal connections are central to our customer engagement strategies. You will support innovation, collaboratively build new strategic capabilities, and interface regularly with Commercial, Therapeutic, and International partners to promote best-in-class, integrated solutions.

Responsibilities:

• Lead change management and curriculum development for US Brand Marketing, Digital Lab, and APEX partner teams to support new customer engagement capabilities in how we connect with customers (HCPs, Patients, Consumers) across an integrated ecosystem of channels.
• Develop frameworks and training that enhance cross-channel customer engagement, encouraging innovative, enterprise-level thinking.
• Serve as a connector between US and international marketing teams to exchange learnings, harmonize approaches, and facilitate the adoption of best-in-class omni-channel marketing, without direct ownership of global outputs.
• Build productive relationships with leaders in commercial marketing, therapeutic areas, and cross-functional teams—ensuring alignment and momentum.
• Engage and influence without authority with BU leadership and Brand VPs.
• Model strong collaboration skills and proactive coordination with Medical (MHI) to ensure alignment with Medical engagement.
• Regularly assess, report, and enhance engagement strategies, identifying opportunities for capability-building, innovation, and broader enterprise impact.

• B.A./B.S. in Marketing, Communications, Advertising, or Business (advanced degree a plus).
• 12+ years of experience in marketing, advertising, CRM, or related fields, including 5+ years in the pharmaceutical industry (preferred).
• Proven experience driving results in marketing, with high proficiency across digital, data-driven, and integrated marketing communications.
• Experience collaborating with global or international marketing teams and contributing to capability scaling across markets, ideally in a matrixed environment.
• Demonstrated ability to foster innovation and support new capability-building across markets and functions.
• History of participating in and supporting strategic initiatives at an enterprise or global level.
• Excellent written, verbal, and presentation skills with an ability to influence, collaborate and gain alignment across senior leadership and diverse regions.
• Strong executive presence and relationship-building skills with senior commercial, therapeutic, and global executives.
• Self-starter recognized for driving change, fostering collaboration, and enabling innovation and new ways of working.
• Track record of project and stakeholder management, with exceptional follow-through and improvement mindset.
• Experience partnering with AbbVie’s Medical & Health Impact organization.
• Deep understanding of AbbVie’s Digital Lab capabilities, data infrastructure, and marketing competencies, with experience orchestrating cross-channel customer engagement.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​
• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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