Lifecycle Marketing Director

About Ziplines

Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we have the opportunity to help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range. Together, we empower adult learners to confidently pursue the career they’ve always wanted.

About the role

We’re looking for a hands-on Lifecycle Marketing Director to own our email and SMS strategy, execution, and optimization across the customer journey. This is an exciting opportunity for a marketer who loves rolling up their sleeves, diving into data, and crafting campaigns that drive measurable impact — while also leading a small, growing team and strengthening leadership capabilities in a fast-paced growth environment.

The ideal candidate combines strategic thinking with operational excellence: someone who can architect automated lifecycle programs in HubSpot, analyze performance in Looker, and collaborate across teams to deliver personalized, high-performing communications.

What You’ll Do

Strategy & Execution

• Develop and flawlessly execute customer lifecycle strategies across email and SMS to drive engagement and enrollments.

• Own optimization and testing priorities, segmentation, and personalization strategy across lifecycle stages.

• Build, test, and optimize automation workflows (conversion, winback, cross-sell, etc.) in HubSpot, and help inform future ESP platform decisions that support growth and efficiency.
  

Data & Reporting

• Partner with Analytics to optimize Looker dashboards and track performance against key lifecycle KPIs.

• Run A/B tests, analyze performance data, and synthesize insights to drive continuous improvement.

• Manage audience health and data hygiene across CRM and marketing automation systems to ensure strong deliverability and performance visibility.
  

Leadership & Cross-Functional Collaboration

• Manage and mentor a small team of lifecycle marketing specialists, fostering a culture of learning and excellence.
  Partner with Product Marketing, Growth, and Creative to ensure messaging alignment and cross-channel consistency.

• Identify opportunities to scale lifecycle impact through process improvements, tooling, and automation.
  

Who You Are

• 5–8 years of experience in lifecycle, CRM, or retention marketing, ideally within a B2C or D2C brand.

• Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting).

• Strong analytical skills and proficiency with Looker or similar BI tools.

• Proven ability to plan and flawlessly execute campaigns end-to-end — from strategy and segmentation to creative brief and QA.

• Strong understanding of email and SMS best practices, deliverability, and compliance (CAN-SPAM, TCPA).

• Experience managing and mentoring a small team.

• Excellent project management, collaboration, and communication skills.

• Bonus: Experience integrating HubSpot with optimization or monitoring tools, light HTML/CSS editing, or prior startup experience.
  

Perks and benefits at Ziplines Education (full-time employees):

• Time off: We offer a flexible paid time off policy, in addition to 10 paid holidays.

• Flexible, remote work environment: We are a fully distributed team with folks all over the U.S. We meet as a full team at least one time per week and have in-person gatherings or team offsites one or more times per year.

• Family health and wellness: Choose from a range of medical, dental, and vision insurance plans (premiums start at $0/month) for yourself or your family.

• 401K: We know your future self will thank you when you start contributing to your company-sponsored 401k.

Plus, we’d be happy to share additional benefits with you during the hiring process.

The salary range for this role is $160,000 - $180,000 USD annually for candidates located in the San Francisco Bay Area (this is considered the Ziplines Education virtual home base). Individual compensation packages are based on a few different factors unique to each candidate, including their skills, location, experience, qualifications, and other job-related considerations.


To ensure a fair and consistent hiring process, we kindly ask that all applicants submit their applications through our job board rather than reaching out directly via LinkedIn, phone, or email. This helps our recruitment team review every application efficiently and equitably. We truly appreciate your interest in joining our team and look forward to considering your application!

Ziplines, Inc. is proud to be an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other protected characteristics under applicable law.