Founding Growth Marketer, WorkHero
About WorkHero
WorkHero is building the AI-powered back office for the skilled trades.
The skilled trades, and especially the $100B+ HVAC industry, are at the heart of our economy and the climate transition. Thousands of small business owners in HVAC and the rest of the trades keep our homes comfortable and energy efficient. Yet these business owners are buried under administrative work.
WorkHero’s mission is to help the small guys compete, i.e. the independent contractors and family-owned HVAC shops. By pairing experienced office managers with AI tools, we reduce the admin burden, help owners grow thriving businesses, and expand the capacity needed to install heat pumps.
We’ve grown to $500K+ ARR in months, with backing from Workshop Ventures, top angels, and strategic advisors like Chad Laurans (Founder of SimpliSafe) and Gerald Chertavian (Founder of Year Up).
Preference for candidates based in New York or on the east coast, though we welcome exceptional applicants from anywhere.
The Role
We’re looking for a founding Growth Marketer who can build the engine that helps thousands of HVAC owners discover WorkHero and become loyal customers.
This is a huge opportunity for an entrepreneurial growth marketer ready for the next step in their career. You’ll own the growth strategy across our marketing stack, including drafting excellent content, spinning up landing pages on Webflow, managing full lifecycle marketing on Hubspot, and setting up dashboards to track the right metrics. You’ll report to our co-founder and CEO and collaborate closely with Sales, Service, and Product.
Most importantly, you thrive in a fast-paced startup environment: you learn fast, figure things out on your own, and know how to turn great content into measurable growth.
Why This Role Is Unique
Shape the growth strategy at a fast-growing startup using AI to transform the skilled trades
Work cross-functionally on a small team where your impact is immediate and measurable
Have the resources and mandate to use AI tools to create maximum leverage for yourself
Shape both tactical execution and high-level direction of our marketing strategy
What You’ll Do
GTM Strategy
Partner with leadership on overall positioning and go-to-market strategy
Design and run growth experiments, making informed bets on new channels
Track and report key metrics to board and CEO
Content Engine & Brand Growth
Build and run WorkHero’s content marketing from ideation to distribution across video, blog, newsletter, and social
Launch organic social campaigns and lifecycle content to generate awareness and conversion
Test influencer collaborations, podcasts, and newsletters to extend reach and credibility in the HVAC industry
GTM Support & Experimentation
Ship landing page tests, copywriting, and new channel experiments (SEO, events, conferences)
Create sales and marketing collateral for founder-led selling and channel partners
Build dashboards and report on critical funnel metrics (cost per MQL, time to opportunity, conversion rates, funnel velocity)
Funnel Growth & Performance Marketing
Manage paid media strategy and day-to-day execution through consultants and partners (Meta, Google Ads, etc.)
Monitor and optimize the funnel from Lead → Opportunity → Customer, improving lead quality and velocity
Refine lifecycle marketing, lead scoring, and HubSpot workflows to nurture qualified leads and accelerate revenue
What You Bring
Must Have
3–7 years in growth or content-led marketing in consumer, B2B2C, or vertical SaaS
Proven strength in content-led growth and full-stack marketing
Bias toward scrappy execution and high agency; ability to work independently without heavy internal support
Demonstrated fluency with HubSpot and Webflow
Analytical mindset and data fluency with experience building dashboards and reporting on funnel performance
Comfort managing paid media consultants and analyzing results across channels
Strong writing skills and strong visual taste
Demonstrated experience leveraging AI tools to extend daily impact
Curiosity about the trades and empathy for small business owners
Nice to Have
New York or east coast based
Fluency with Meta Ad Manager, Figma, and other marketing tools
A personal connection to HVAC or other skilled trades
Marketing experience in HVAC, broader skilled trades, or vertical SaaS
What Success Looks Like
A steady drumbeat of credible content that HVAC owners love and share
Measurable lift in funnel volume and lead quality
Lower cost per MQL and faster time to opportunity
A clear view of winning channels and messages, with a strategy to scale them
We are committed to creating a diverse and inclusive work environment. We welcome applicants from all backgrounds and experiences.
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