Fast Facts

WGU Academy is seeking an Email Marketing Strategist to lead marketing email campaigns, enhance performance through data analysis, and collaborate with stakeholders to optimize communication strategies for students.

Responsibilities: Manage and report on marketing email campaigns; communicate with stakeholders for requirements; build and maintain engagement programs; optimize campaigns; conduct competitor analysis; and provide strategic direction.

Skills: Excellent communication skills; experience with Marketo; data analysis; email testing practices; proficiency with Microsoft Office; and critical design eye.

Qualifications: Bachelor’s Degree and 5 years of marketing experience; Marketo certification preferred, HTML familiarity is a plus; bilingual candidates are also considered.

Location: Salt Lake City Office, United States of America

Compensation: $66300 - $99500 / Annually

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 307Pay Range: $66,300.00 - $99,500.00

Job Description

The Email Marketing Coordinator is responsible for sending on-going and ad-hoc marketing email campaigns, as well as generating and disseminating reports to indicate the performance of these emails. This role supports in all projects communicating with students throughout their educational journey. This role involves communicating with stakeholders to understand requirements then executing email and other marketing automation campaigns. Additionally, the Email Marketing Strategist supports testing to improve overall email performance as well as competitive analyses as needed.

Essential Functions and Responsibilities:

• Program and report on multiple on-going and ad hoc marketing email campaigns per month.
• Communicate with stakeholders on requirements and execution: create email, send test emails to solicit feedback, and review each email with a critical eye before the final send.
• Help build out and maintain Engagement Programs in Marketo.
• Maintain physical and digital library of all out-going emails from Marketing and other departments.
• Provide monthly performance report on all email Marketing campaigns including use of multiple software programs/platforms (Marketo, Adobe Analytics, Tableau, etc).
• Provide campaign reports and strategic direction to requestors/stakeholders.
• Using campaign reports and research from similar/previous campaigns, optimize on-going campaigns and creative new ones.
• Work with stakeholders, teammates and supervisors to design and build new campaigns suited to your audience.
• Act as Audience Owner and Subject Matter Expert, with intimate knowledge and understanding of your audience, the communications they receive, typical metrics associated with those campaigns, and what may resonate with them.
• Regularly meet with stakeholders to provide expertise in campaign design.
• Independently build advanced campaigns including Engagement, Triggers, multi-channel, forms, etc.
• Conduct Competitor analyses (as needed).
• Performs other related duties as assigned.

Knowledge, Skill and Abilities:

• Excellent written & oral communication skills including proofreading and a critical eye for design.
• Ability to multi-task and prioritize effectively.
• Ability to work well independently and in collaboration with others.
• Experience picking up new technologies.
• Advanced experience using Marketo
• Flexible, Pro-active, Positive, ‘Can Do’ attitude.
• Advanced experience using audience segmentation and email testing practices.
• Experience with Microsoft Office Suite including Word, Excel and PowerPoint.

Competencies:

Organizational Impact:

• Works to achieve operational targets within job areas that impact on the overall achievement of results for the job area.
• Work is limited in scope and typically task-related or less complex. Work is closely supervised.

Problem Solving & Decision Making:

• Responsible for employing minor changes in systems and processes to solve problems.
• Identifies, defines, and addresses problems that are not immediately evident but typically not complex. Issues generally are within the immediate job area and solved through prior experiences or standard procedures.

Communication & Influence:

• Collaborates with contacts typically within the job area to obtain information or provide explanations and interpretation.

Job Qualifications:

Minimum Qualifications:

• Bachelor’s Degree.
• 5 years of experience in Marketing field
• Marketo certification.

Preferred Qualifications:

• Concise, articulate communicator. 
• Bilingual a plus. 
• Familiarity with HTML and how to apply it in emails

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.