Cross-Platform Lifecycle Campaign Operations Manager

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Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Cross-Platform Lifecycle Campaign Operations Manager, CNN Digital Products & Services

 

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

 

Your New Role…

 

We are looking for a Cross-Platform Lifecycle Campaign Operations Manager who will bring CNN’s lifecycle strategy to life across web and app surfaces. This role owns the operational execution of on-site and in-app lifecycle campaigns and plays a key role in shaping how lifecycle moments show up across CNN’s digital experiences. You will work closely with Product Marketing, MarTech, Creative, Product and Analytics to deliver targeted, timely experiences that help convert, engage, and retain users.

This role is all about orchestrating the right message in the right moment. You know how to translate strategy into on-site and in-app touchpoints that feel natural, cohesive, and purposeful. You bring technical curiosity, strong instincts around user behavior, and an ability to turn complex requirements into clean, executable plans. You keep platform logic organized, campaigns functioning smoothly, and cross-channel experiences connected and consistent. 

 

Your Role Accountabilities… 

•                     Cross-Platform Activation: Develop and deploy lifecycle and acquisition campaigns across on-site and in-app surfaces. Configure targeting rules, eligibility criteria, suppressions, and triggers with accuracy and consistency, and ensure campaigns activate as intended.

•                     Lifecycle Coordination: Collaborate across teams to turn lifecycle strategy into coordinated on-site and in-app experiences. Align on entry points, triggers, UX details, and testing plans that bring the journey to life in a seamless and impactful way.

•                     MarTech Partnership: Work closely with MarTech to request new events, resolve data issues, refine segmentation logic, and support capability improvements that unlock new use cases. Test emerging platform features and help strengthen infrastructure, data flows, and overall platform stability.

•                     QA and Testing: Lead QA across campaign logic, events, routing, targeting, template behavior, and UI rendering. Run channel-level and multi-channel tests to validate functionality and identify optimization opportunities.

•                     Insights and Optimization: Monitor campaign performance and user behavior to surface trends and opportunities. Share recommendations that help refine messaging, placement, timing, and audience approach.

•                     Platform and Process Hygiene: Maintain clear documentation, campaign organization, naming conventions, and governance standards. Identify opportunities to streamline workflows and improve reliability across the campaign lifecycle. 

 

Qualifications & Experience… 

•                     Cross-Platform Experience: 5-7 years in lifecycle operations, CRM, martech, growth marketing, or user engagement roles, ideally at a consumer brand or subscription business. Experience with Piano, Airship, or similar platforms is strongly preferred.

•                     Technical Comfort: Ability to work with targeting rules, event-driven triggers, audience logic, and platform configuration. Curiosity to understand how data flows and how different systems influence user experience.

•                     Workflow Management: Comfortable managing multiple campaigns at once and navigating tight timelines and evolving requirements. Organized, steady, and adaptable in a fast-paced environment.

•                     Analytical Instincts: Strong ability to interpret performance data and user behavior. Skilled at translating insights into actionable recommendations and next steps.

•                     QA Strength: High attention to detail and experience troubleshooting logic, event issues, targeting bugs, and platform inconsistencies.

•                     Cross-Functional Communication: Clear and proactive communicator who can work effectively with Product Marketing, Product, MarTech, Creative, and Analytics. Able to translate technical details into clear guidance.

•                     Curiosity and Problem Solving: Willingness to dig into systems, ask questions, and push toward better processes and more reliable outcomes.

•                     Bonus: Familiarity with experimentation frameworks, personalization systems, CDPs, or in-app messaging strategy.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $70,056.00 - $130,104.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.