Senior Copywriter

W.S. Badger Company is a mission-driven, family-owned B Corp recognized for creating award-winning natural and organic personal care products. From pioneering reef-safe sunscreens to launching next-generation waterless skincare, we’ve spent nearly 30 years proving that business can be a force for good. As we expand into new beauty, wellness, and outdoor care categories, our team continues to combine science, sustainability, and storytelling to inspire everyday rituals of well-being.

Position Summary

The Senior Copywriter is a creative leader who shapes how the world experiences the Badger brand. You’ll craft insight-driven copy across every touchpoint—digital, retail, packaging, and campaigns—bringing Badger’s voice to life in ways that build loyalty, trust, and emotional connection. Working closely with the Brand, Design, and Digital teams, you’ll concept and execute 360° campaigns, balancing creative originality with CPG performance goals and compliance standards.

What You’ll Do

Brand Voice Leadership

• Champion and evolve Badger’s brand voice across skincare, body care, hair care, and sun care categories.
• Serve as the internal voice guardian—ensuring tone, clarity, and consistency across all brand communications.
• Translate complex ingredient and certification details into emotionally compelling consumer language.

Campaign & Content Creation

• Concept and write campaign copy for new product launches, collaborations, and brand moments across channels (digital, retail, social, email, and paid media).
• Partner with design and marketing teams to develop creative territories, headlines, taglines, and storytelling frameworks.
• Write and refine packaging copy that meets regulatory requirements while maintaining voice and appeal.

Digital & Performance Writing

• Develop optimized copy for ecommerce, Amazon, Shopify, and paid advertising that balances brand storytelling with conversion goals.
• Collaborate with the digital marketing team on SEO-driven site content, landing pages, and retention campaigns.
• Use analytics and engagement data to continuously refine messaging and test creative hypotheses.

Cross-Functional Collaboration

• Partner with Product Development, Regulatory, and Sales teams to ensure all product claims, certifications, and disclaimers are accurate and compliant.
• Collaborate with PR and social media leads to align messaging across influencer, press, and community channels.
• Present creative work confidently, gather feedback constructively, and manage revisions to deadline.

Continuous Improvement

• Stay current on beauty, wellness, and sustainability trends, evolving consumer language, and category innovation.
• Explore and responsibly apply AI-assisted tools for ideation, editing, and optimization while preserving human creativity.
• Conduct regular copy audits to ensure alignment with updated claims, certifications, and tone standards.

Minimum starting pay $70,000, commensurate on experience

• 5+ years of copywriting experience in beauty, wellness, or CPG (agency or in-house).
• Strong portfolio showcasing conceptual range, storytelling ability, and integrated campaign work.
• Expertise in writing across brand, digital, packaging, and performance marketing channels.
• Deep understanding of brand voice systems and message architecture.
• Familiarity with claims, compliance, and labeling standards in natural or regulated categories.
• Proficiency in modern marketing and collaboration tools (Wrike, Figma, Google Workspace, AI platforms).
• Exceptional attention to detail, grammar, and brand integrity.
• Strategic mindset with the ability to connect creative work to business outcomes.
• Collaborative, curious, and comfortable working in a fast-paced, high-growth environment.

At Badger, you’ll join a purpose-driven team committed to people and planet. We offer competitive pay, a supportive hybrid culture, generous benefits, flexible time off. You’ll work alongside thoughtful makers and marketers who care deeply about organic personal care and lifestyles, community, and the impact of what we create.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long-Term Disability
• Wellness Resources