Vice President, Marketing
About Leap Health
Leap Health is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.
Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.
We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.
The Opportunity
We’re hiring a Vice President of Marketing to own our end-to-end marketing strategy and build a high-performing team. You’ll shape the brand, generate pipeline, enable the field, and partner closely with Sales, Clinical, and Product to accelerate growth in employer, TPA, and payer channels. You’ll also partner with Client Success to create strategies and collateral that enable patient activation.
Key Responsibilities
Own the marketing strategy & plan: Set the annual/quarterly strategy, budget, channel mix, and OKRs tied to pipeline, revenue, and brand outcomes.
Build and lead the team: Hire, coach, and scale Brand, Growth/Demand Gen, Product Marketing, Comms/PR, Field/Partner Marketing, and Marketing Ops.
Pipeline & growth: Deliver marketing-sourced and influenced pipeline for enterprise employers/TPAs; optimize paid/owned/earned channels and events; reduce CAC and time-to-payback.
Product marketing: Refine ICPs and segmentation; craft positioning, messaging, and competitive narrative; and launch playbooks; create enablement (decks, one-pagers, calculators).
Evidence & healthcare credibility: Turn clinical and claims outcomes into compliant, compelling stories (case studies, ROI one-pagers); coordinate med-legal review; uphold brand/claims discipline.
Consultant/partner marketing: Build broker/consultant programs; co-marketing with channel partners, and field enablement.
Communications & brand: Lead PR, analyst/press relationships, thought leadership, and social strategy.
Qualifications
7+ years in B2B/B2B2C marketing, 5+ years in healthcare (digital health, benefits, payer/provider, care delivery, or health tech).
Proven enterprise growth: scaled pipeline for high growth businesses with multiple channels, and multi-stakeholder deals.
Depth in product marketing, demand gen, brand/comms, and marketing ops; fluency in Salesforce + a MAP (HubSpot/Marketo), attribution.
Experience converting clinical/outcomes data into compliant commercial assets; familiarity with PHI/HIPAA and claims-substantiation best practices.
Exceptional storytelling, executive presence, and cross-functional leadership; builder’s mindset.
Compensation & Benefits
Competitive base salary and equity
Comprehensive medical, dental, and vision coverage
Flexible remote work environment
Opportunities for professional development and career advancement as Leap grows
This is not a place to idle. We work with pace, precision, and intent. We’re building an outlier company — and we operate accordingly. If that sounds exciting to you, join us.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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