Key Account Manager - Workwear

TRUEWERK, based in Denver, Colorado, is reimagining life and work in the trades by engineering the world’s most technically advanced, high-performance workwear. Today’s trade professionals rely on apparel that keeps them safe, comfortable, and capable of performing at their best. By innovating technical fabrics that deliver unmatched performance in hot weather - or that layer together effectively in cold and inclement conditions - TRUEWERK proudly supports the men and women across the trades who are building tomorrow. TRUEWERK serves customers in the U.S. and Canada via TRUEWERK.com, Amazon, and through our wholesale, retail, and enterprise sales partners. With nearly 50 hardworking employees, TRUEWERK is on a strong growth trajectory and is passionate about developing its people and culture in support of its mission.

After a decade outfitting the hardest-working pros through our ecommerce and enterprise channels, TRUEWERK has expanded our reach—bringing our performance workwear to leading retailers across the country. We’re building strong partnerships with top regional chains and specialty stores, and we’re looking for a driven, relationship-focused Key Account Manager to help lead that charge.

As a TRUEWERK Key Account Manager, you’ll be the bridge between our brand and our biggest wholesale partners—developing seasonal strategies, planning promotions, and ensuring every account feels like part of the TRUEWERK Crew. You’ll know each buyer by name, each store’s rhythm, and exactly what it takes to help them succeed.

Our ideal candidate will bring a combination of strategic thinking and relationship-driven leadership to the role. You’ll have strong business acumen and the ability to translate analytics into actionable sales strategies. You’ll be skilled in negotiation and problem-solving, known for your excellent communication, and will take pride in being customer-focused and results-oriented. You think analytically, plan ahead, and stay adaptable in a fast-growing, ever-evolving environment.

If you love building long-term relationships, thrive on strategy and planning, and get fired up about seeing TRUEWERK gear on shelves across America—this is your next adventure.

This role involves approximately 30–50% travel; ideal candidates should reside near a major airport.

ROLE & RESPONSIBILITIES

 Account Management & Growth

• Build and maintain strong, long-term relationships with key wholesale partners, including buyers and regional store managers.
• Serve as the day-to-day contact for assigned accounts, ensuring timely communication, execution, and service.
• Develop and implement strategic account plans to meet sales goals and expand TRUEWERK’s footprint across new and existing doors.
• Identify and pursue opportunities for upselling, cross-selling, and promotional growth within existing accounts.

Business Planning & Analytics

• Plan and execute promotional strategies in collaboration with Sales, Marketing, and Operations groups.
• Conduct seasonal line presentations and business reviews with key accounts.
• Track and analyze sales performance, inventory levels, and account metrics to drive data-informed decisions.
• Prepare and present performance reports to internal stakeholders and account partners.

Operational Coordination

• Partner with internal groups (Sales, Product, Marketing, and Logistics) to ensure on-time delivery, accurate order execution, and seamless communication.
• Coordinate seasonal planning cycles, key meeting schedules, and marketing activations for accounts.
• Align with Marketing and Field Representatives on in-store merchandising and promotional materials.
• Monitor inventory flow and proactively communicate updates or risks to internal partners and buyers.
• Identify opportunities to streamline processes and improve the wholesale partner experience.

• Must Have: 5+ years of experience personally managing multi-door wholesale accounts.

• Proven success managing accounts with $1M+ in annual revenue.

• Strong relationships with key buyers in the workwear, apparel, outdoor, construction, or farm channel industries.

• Deep understanding of wholesale business cycles, retail operations, and promotional planning.

• Proficiency in Google Sheets or Microsoft Excel and Powerpoint or Google Slides with the ability to analyze data and present findings in a compelling way.

• Must live near a major airport and have the ability to travel up to 30–50% of the month, both locally and nationally.
  • When visiting stores in the employee’s region: travel will be by car using the employee’s personal vehicle. Mileage will be reimbursed at the standard rate.
  • When visiting stores outside the employee’s region: travel will be by air. Overnight stay in a hotel may be required for multi-day trips. Airfare, hotel, and meals will be paid for by the company.

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to: 

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid life and AD&D insurance
• Employer-paid short-term & long-term disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insurance options
• HSA account with employer contribution
• 401K with company match
• Monthly hybrid-work stipend
• Professional development reimbursement program
• Annual performance bonus
• Unlimited PTO policy
• 11 company holidays
• Employee Assistance Program for mental health support
• Free workwear for you and discounts for friends and family!

Salary Range: $90,000 - $100,000 base salary + bonus

Applications for this role are expected to be accepted through December 5, 2025.

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.