Sr. Product Marketing Manager

 

 

Senior Product Marketing Manager

​We are seeking a creative, analytical, collaborative, and motivated Senior Product Marketing Manager to join our Legal Product Marketing team. As a Senior Product Marketing Manager you will drive strategic planning, management, and execution of product marketing projects, product launch activities, and messaging for the CoCounsel Legal product. You will own a wide range of essential product marketing activities necessary to increase product awareness and usage, position CoCounsel competitively in the market, enable sales channels, launch products, and drive retention.

About the Role 
In this opportunity as a Sr. Product Marketing Manager, you will: 

• Drive the development and implementation of integrated product marketing strategies, including product launches, in close partnership with product management, demand generation, and segment marketing and sales
• Provide input and influence decisions on product investments, including the creation of marketing requirements documents, as well as launch product enhancements and new products
• Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.
• Understand buyer & user personas, competitive environment, and market opportunities.
• Define, test, and iterate product core value proposition(s) and messaging, and collaboratively work across functions to ensure that it shows up across marketing, demand generation and sales assets, campaigns and tools required to go to market.
• Develop and drive adoption of materials, such as customer case studies, competitive analysis and product demonstrations, with the goal of shortening the sales cycle and increasing stage conversion rates.
• Collaboratively drive new sales, renewal rates and overall market success across product management, demand generation and segment marketing and sales
• Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the CoCounsel product.
• Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future.
• Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives.
• Support tradeshow messaging, identification of subject matter experts / speakers, and collateral.
• Possess a deep understanding of the CoCounsel Legal product with the ability to demonstrate how it works, understand key use cases, and have the ability to deliver the sales pitch.

About You 
You're a fit for the role of Sr. Product Marketing Manager if your background includes: 

• Bachelor’s degree in business, marketing or related field. 

• 5+ years of relevant marketing experience. 

• Working knowledge of the Pragmatic Marketing framework 

• Experience with product positioning, product management, product launches and marketing analytics in a B2B omnichannel marketing organization. 

• Experience in the software, information services and/or relevant industries strongly desired. 

• Previous success partnering with Product Management / Development and leadership teams. 

• Proven history of being a results-oriented self-starter with the ability to build effective cross-functional relationships through strong interpersonal skills. 

• Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensure coordination across these groups. 

• Strong written and verbal communication skills, with ability to influence and motivate all levels of an organization. 

• Knowledge or experience related to the legal industry helpful but not required. 

#LI-JK3

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

 

 

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.

For any eligible US locations, unless otherwise noted, the base compensation range for this role is $100,100 USD - $185,900 USD.

Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.
This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.


About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com