VP, Brand and Product Development - job 1 of 2

Wonderful Agency is the full-service, award winning, in-house agency that operates as the exclusive creator of marketing communications and brand experiences for such iconic brands as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, Lewis and Landmark Wines, Teleflora and more.

We're seeking a seasoned yet hands-on VP, Brand and Product Development — an active designer with a refined aesthetic, premium sensibility, and a passion for execution. This role is not just about direction; it's about rolling up your sleeves and bringing ideas to life with precision and purpose. You’ll need to navigate shifting priorities and frequent interruptions with confidence, upholding the highest standards of excellence across every touchpoint. If you are a designer with impeccable taste, unwavering attention to detail and a passion for creating beautifully crafted, consumer centric design, we'd love to meet you.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

*Portfolio required with application submission*

• A primary contributor to overall brand development, ensuring all product and packaging solutions consistently reflect and elevate the brand's identity, positioning, and consumer appeal.
• Develop and oversee type design systems rooted in the fundamentals of classic typography—with an emphasis on Swiss Design (International Typographic Style)—to ensure brand consistency and typographic excellence across all media.
• Spearhead the creation of compelling and memorable logos that encapsulate brand identity and values.
• Direct the design and development of packaging that stands out on the shelf, aligns with brand positioning, and meets functional requirements.
• Oversee critical Point of Sale (POS) design initiatives to drive consumer engagement and conversion, leveraging structural engineering expertise to enhance functionality and visual impact.
• Collaborate cross-functionally with marketing, product development, sales and digital teams to ensure brand and design integration at every consumer touchpoint.
• Provide guidance and leadership to internal design teams and external partners, fostering a culture of creativity, innovation, and accountability.
• Stay current on design trends, consumer insights, and industry developments to maintain a competitive edge.
• Maintain the highest standards of design excellence and consistency across all brand touchpoints.
• Oversee the design and user experience of brand websites to ensure digital touchpoints align with overall brand strategy.

• 15 years of experience in brand and product design leadership roles.
• Industrial design engineering background strongly preferred.
• Proven track record of successfully creating and evolving brands across multiple categories.
• Deep understanding of type design principles and their application in brand systems.
• Skilled in logo design, with a portfolio demonstrating impactful work.
• Strong background in developing POS materials that drive in-store success.
• Extensive experience in packaging design for consumer products, with a focus on both aesthetics and functionality.
• Proven track record leading brand and product development with a focus on simple, elegant, and consumer-centric design.
• Demonstrates quiet confidence and leadership presence without ego; comfortable influencing cross-functional teams while remaining humble and collaborative.
• Keen attention to detail, with a sharp eye for design consistency, brand integrity, and product quality across all touchpoints.
• Strategic and creative problem solver with the ability to navigate complexity and bring clarity to ambiguity.
• Ability to balance big-picture vision with flawless execution — from concept through launch.
• Awareness of production and manufacturing processes is a plus.
• Space planning and architectural design is a plus.
• Website design competency is a plus.

Pay Range: $325,000 - $375,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2024, Wonderful ranked as #3 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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