Growth Marketing Manager, Paid TikTok & Creative Strategy

Talkiatry is seeking a Growth Marketing Manager to drive the expansion, optimization and creative strategy of paid TikTok, performance oriented creative strategy and paid landing page optimization. This role will own the day-to-day execution and strategy of TikTok, while also playing a key role in scaling and optimizing paid campaigns through creative and landing page testing. The ideal candidate is a data-driven growth marketer with experience scaling TikTok, creating, sourcing, and executing paid creative strategies, and optimizing landing pages to deliver measurable growth.

About Talkiatry:

Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.  

60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome.   With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

• Own and grow Talkiatry’s paid TikTok execution and creative strategy, including:
• Serve as channel lead for strategy, testing, and execution on a day-to-day basis
• Own the media buying and execution of paid TikTok
• Own direct-response creative strategy by driving creative ideation (writing briefs and storyboarding), owning the testing roadmap, managing creative partners (agencies, TikTok One), and analyzing creative performance with the ultimate goal of increasing creative production and diversifying creative mix
• Build and support our creator partnership pipeline through direct relationships and platforms like Billo, growing our creator content and whitelisting activity
• Lead Paid landing page strategy and testing:
• Develop and propose new landing page concepts in collaboration with other paid channel leads
• Prioritize and manage the testing roadmap with the goal of improving conversion rates across paid channels
• Develop requirements docs for resources building out the pages

• Bachelor’s degree or equivalent experience
• 3–5 years of experience in B2C growth/performance marketing, including 2+ years managing and scaling TikTok, minimum 6 figure/month budgets
• Proven experience with A/B testing in landing page optimization
• Demonstrated ability to manage a creative testing roadmap and partner effectively with cross-functional teams
• Organizational ability to prioritize and manage several stakeholders and agencies 
• Strong analytical skills with the ability to translate data into insights and actionable strategies
• Comfortable operating in a fast-paced, high-growth environment with shifting priorities
• Experience prospecting and working with creators for whitelisted/sponsored content
• Bonus: Experience using VWO and/or Webflow, experience marketing in healthtech

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup  
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first 

Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.

At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.

We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.