Advertising Program Manager

At Lucile Packard Children’s Hospital Stanford, we know world-renowned care begins with world-class caring. That's why we combine advanced technologies and breakthrough discoveries with family-centered care. It's why we provide our caregivers with continuing education and state-of-the-art facilities, like the newly remodeled Lucile Packard Children's Hospital Stanford. And it's why we need caring, committed people on our team - like you. Join us on our mission to heal humanity, one child and family at a time.

Job ID: P139874-1827

Job Summary

This paragraph summarizes the general nature, level and purpose of the job.

The Advertising Program Manager implements and executes marketing and advertising strategies supporting the over-arching Stanford Medicine Children's Health brand. This position will work in close collaboration with marketing colleagues to execute strategic marketing and advertising elements consistently supporting and promoting the Stanford Medicine Children's Health brand, reputation, and key messaging. In coordination with the Director, Brand Strategy, this position will execute advertising campaigns, coordinate events, and implement consumer research findings.

 Essential Functions

The essential functions listed are typical examples of work performed by positions in this job classification.  They are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities.  Employees may also perform other duties as assigned.

Employees must abide by all Joint Commission Requirements including but not limited to sensitivity to cultural diversity, patient care, patient rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings.

Must perform all duties and responsibilities in accordance with the hospital’s policies and procedures, including its Service Standards and its Code of Conduct.

*       Accountable for the performance and results of advertising strategies and campaigns at Stanford Medicine Children’s Health. Coordinates and executes efforts to successfully develop marketing and advertising strategies, objectives, and integrated go-to-market plans for Stanford Medicine Children's Health brand.

*       Guided by department objectives, implements and executes multi-channel advertising campaigns to align with the organization’s brand strategy. Ensures all advertising content reflects Stanford Medicine Children’s Health’s mission, values, and brand standards.

*       Works with external advertising agencies' efforts (creative & media) to ensure quality, on-time delivery of Stanford Medicine Children's Health brand marketing programs across multiple channels. Supports creative briefing process, and facilitation of integrated campaign/program plans including, but not limited to, broadcast, print and digital advertising, mail and email campaigns, website, social media, and events/trade shows.

*       Applies knowledge of key business drivers and the factors that maximize performance of advertising campaigns. Demonstrates excellent attention to detail to ensure the accuracy and success of integrated advertising and marketing campaigns seamlessly across various platforms while consistently meeting deadlines.

*       Collaborates with cross-functional teams to plan, organize and execute events and conferences that promote our brand reputation.  Monitors and assesses event outcomes to optimize future event planning and execution. Identifies and resolves complex technical, operational, and organizational problems applying critical thinking to recommend standards and operating strategies that propel growth.

*       Ensures that every interaction and relationship not only reinforces the core positioning and equity of Stanford Medicine Children's Health but also works to identify and leverage the most relevant attributes, differentiating and preferred by patients and referring physicians.

*       Leverages appropriate metrics to measure marketing performance. These metrics will be used to determine marketing effectiveness as well as provide compelling data points for ongoing communications improvements.

*       Supports the creation and management of market research/consumer insight tracking on behalf of the Marketing department.

Minimum Qualifications

Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.

Education: Bachelor's degree in a work-related discipline/field from an accredited college or university

Experience: Five (5) plus years' experience in advertising, marketing or related positions. Advertising agency, client-side brand management or consulting firm experience preferred. with a proven track record of successfully executing integrated marketing campaigns, including, but not limited to, advertising, sponsorships, digital platforms.

Licensure/Certification: None required

 Knowledge, Skills, & Abilities

These are the observable and measurable attributes and skills required to perform successfully the essential functions of the job and are generally demonstrated through qualifying experience, education, or licensure/certification.

*       Knowledge of brand strategy, positioning, and target segmentation principles required to build successful marketing plans.

*       Knowledge of concepts, principles and methods of developing and executing marketing promotional/advertising strategies

*       Knowledge of presentation development, and the ability to communicate complex ideas in a simple and understandable fashion

*       Knowledge of research processes, data development, data analysis, syndicated data and consumer information resources

*       Ability to work in a matrix environment with multiple stakeholders and clients

*       Ability to communicate effectively at all levels of the organization 

*       Ability to manage outside resources, agencies and media with clear direction and sound communication strategies

*       Ability to effectively prioritize work and meet deadlines in a fast paced environment

*       Ability to stay abreast of creative trends and tools to identify opportunities to constantly improve the creative development process.
 

 Physical Requirements

The Physical Requirements and Working Conditions in which the job is typically performed are available from the Occupational Health Department. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.

Pay Range
Compensation is based on the level and requirements of the role.
Salary within our ranges may also be determined by your education, experience, knowledge, skills, location, and abilities, as required by the role, as well as internal equity and alignment with market data.
Typically, new team members join at the minimum to mid salary range.
Minimum to Midpoint Range (Hourly): $60.34 to $80.04

Stanford Medicine Children's Health (SMCH) strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, SMCH does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements, and where applicable, in compliance with the San Francisco Fair Chance Ordinance.