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Associate Manager, Brand and Music Publicity

We are seeking a creative and motivated Associate Manager, Brand and Music Publicity.


Based in our New York office you will help elevate our brand through external and internal communications support of music marketing campaigns, brand campaigns, and always-on storytelling. 


In this role, you are responsible for identifying new and innovative ways to connect our brand with priority audiences through traditional and non-traditional media as well as through earned influencer tactics. In addition to leading and amplifying existing campaigns driven by the business, you will be expected to work across multiple Music and Brand team projects, providing strategic and hands on contributions to release campaigns, cultural campaigns, and partnership campaigns to reach new and emerging audiences. 


The ideal candidate will be exceptionally creative, immersed in Gen Z culture, and have proven experience in driving campaigns with measurable outcomes. Additionally strong media relationships in both traditional and non-traditional channels is required for the role. You should have experience and expertise in securing impactful brand stories across digital, social and broadcast channels. 


This is a fast-paced, challenging, exciting, and hugely rewarding role working in a dynamic industry at a defining moment. Come join us.



What You'll Do
  • Drive and execute consumer PR campaigns to connect with key audiences and deepen the understanding of Spotify through storytelling
  • Own and continue to build relationships across traditional media, social and digital channels
  • Proactively identify storytelling opportunities for music marketing and brand priorities through multiple channels (traditional, social, fan communities, etc.)
  • Evaluate opportunities with a strategic understanding of the impact and risk for the brand
  • Develop communications materials and effectively respond to incoming inquiries
  • Contribute to interviews, presentations, and strategic support for executives and cross-functional stakeholders
  • Manage projects with multiple internal team members and agency partners
  • Identify new ways to story-tell in the digital space, whether that’s through influencers, social channels or emerging platforms 


Who You Are
  • 5+ years of relevant experience in consumer brand communications and publicity
  • Strong media contacts and relationships, traditional and digital
  • Exceptionally creative with the ability to actualize big ideas 
  • Proven ability to develop and execute strategic PR campaigns
  • Strong writer and resourceful problem-solver
  • Motivated self-starter with hands-on attitude
  • Sharp editorial judgment with a strong grasp of the media landscape and an instinct for what makes stories impactful and shareable
  • Ability to balance short- and long-term priorities
  • Strategic thinker with the ability to work in a fast paced work environment
  • Excellent verbal communication and presentation skills 
  • Have a deep understanding of key Spotify audiences including Gen Z and how to reach them
  • Live and breathe lifestyle and culture, with a clear understanding of current internet phenomena 
  • Be proficient in creating engaging social media content


Where You'll Be
  • This role is based in New York, New York
  • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
  • Working hours? We operate within the Eastern Standard time zone for collaboration


The United States base range for this position is $69,734 and $99,620, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.


Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.


At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.


Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

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Average salary estimate

$84677 / YEARLY (est.)
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$69734K
$99620K

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Spotify is one of the largest online music streaming service providers founded in 2006 by Daniel Ek and Martin Lorentzon. As of March 2024, Spotify has over 615 million monthly active users, including 239 million paying subscribers around the world.

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CULTURE VALUES
Inclusive & Diverse
Empathetic
Take Risks
Transparent & Candid
Feedback Forward
Mission Driven
Collaboration over Competition
Work/Life Harmony
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Snacks
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
401K Matching
Paid Sick Days
Paid Time-Off
Paid Volunteer Time
FUNDING
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
October 12, 2025
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