Founding Frontend Engineer
About Softlight
Softlight is creating product and design agents that help you discover what to build.
Today's AI prototyping tools assume your first idea is what you should build. But strong product decisions are rarely made this way. Creating great products means navigating business, product, and customer complexity, then using those insights to explore a wide range of ideas.
Softlight learns your business, discovers product ideas, and designs them in ways you wouldn’t have thought of. It’s built for PMs, engineers, and designers. Our design partners range from growth stage startups to Fortune 500 companies.
We raised $3.2M from the best in product
AI that knows what to build can change the way products are created. So we're building a team that knows what the best products look like.
We created products at companies like Meta, Uber, and Citadel. And our investors include product execs, CEOs, and founders at companies like Stripe, Airbnb, and Plaid.
The Role
As a founding member, you’ll work closely with our founders and early team members to build the product, the company, and the culture. We’re early and run lean, so we expect you to bring an ownership mentality. The following includes (but is not limited to) what you’d work on:
Ensuring our AI agents can successfully execute on interface design work down to the pixel level
Owning and building product, that you’ll ship directly to our users
Working closely with users to understand their problems and drive fixes fast
Working closely with our founders and early team members to define the roadmap and strategy
Making technical decisions about the models we use and how to best leverage them to do product and design work
Growing the team to find people you’d be proud to work with
About You
We don’t care about your number of years of experience. We care about what you can do. For this role, you:
Have strong technical abilities
Are comfortable with ambiguity
Excited about the product and design process
Care about working on things that are not your “job”
Working at Softlight
We work in-person (in NYC) because it allows us to move faster, make better decisions, and have fun. We pay competitive salaries and equity packages and offer top-tier benefits.
Average salary estimate
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Help shape Softlight’s product and AI infrastructure as a founding engineer focused on building novel models and shipping product features for PMs, designers, and engineers.
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