Creative Specialist - Creative Copy & Social Media

At Rankings.io, we help elite law firms dominate first-page search results. To elevate our creative output and connect more powerfully with audiences, we’re looking for a Creative Specialist who excels at crafting bold, engaging, and conversion-driven messaging across social and digital channels.

This role blends creative copywriting, social media design, and digital strategy — perfect for someone who knows how to make people stop scrolling, click, and take action. You will be on the creative team and supporting and supporting any department in Operations with their creative deliverables such as organic social graphics, paid ads, landing pages, organic social graphics, and HTML5 ads for programmatic/display.

Responsibilities

Creative Messaging & Copywriting

• Write clear, compelling taglines, catchy hooks, CTAs, headlines and micro-copy for websites, landing pages, social media and ad digital ad campaigns.
• Develop conversion-focused messaging that drives clicks, engagement, and leads.
• Create short, punchy copy that aligns with brand voice and resonates with target audiences.
• Contribute ideas and angles for continual improvement to engagement — from headlines to ad concepts.
• Graphic Design & Photography: Create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery (both candid and staged) to complement video content and enhance brand storytelling as needed.
• Edit and refine messaging to ensure it’s sharp, persuasive, and visually aligned with designs.
• Support the creation of reusable copy frameworks for scalability and efficiency across projects.

Design & Team Collaboration

• Collaborate closely with designers to align copy with visuals for cohesive, conversion-focused creative assets that work together seamlessly.
• Provide creative direction and feedback on social media graphics, ad creatives, and landing page visuals.
• Create and edit design assets for social or paid campaigns using Adobe Creative Suite or Canva.
• Assist in the creation of HTML5 and animated ads with engaging visuals and messaging.
• Work with the SEO, Paid, and Social teams to ensure copy aligns with campaign goals and performance data.
• Assist in quarterly creative syncs to align messaging strategy across Rankings’ service lines.

Strategy & Optimization

• Partner with Paid and Social teams to align creative strategy with campaign goals.
• Use performance data to refine messaging and improve engagement.
• Stay current with social trends, creative ad formats, and platform best practices.
• Help brainstorm new campaign ideas that blend storytelling, visual design, and conversion psychology.
• Contribute to maintaining a central copy library to ensure consistency and ease of updates.
• Track copy performance on ads and landing pages, using data to refine and improve messaging.
• Ensure all copy reflects Rankings’ commitment to clarity, professionalism, and authority for clients.

• 4+ years of experience in conversion copywriting, social media copywriting, brand messaging, creative strategy and design editing (agency preferred).
• Proven ability to write short-form, high-impact copy that converts (social, paid ads, landing pages).
• Strong understanding of creative best practices for Facebook, Instagram, YouTube, and LinkedIn ads.
• Ability to provide feedback and do light to moderate design work in tools like Adobe Creative Suite, Figma, or Canva.
• Familiarity with CRO, UX principles, and how messaging impacts user behavior.
• Comfort leveraging AI tools for copywriting and testing, and interest in building AI agents to enhance workflow efficiency.
• A creative mindset with a deep understanding of social engagement psychology and visual storytelling.
• Ability to adapt voice and tone for different clients while maintaining clarity and engagement.
• Comfort working in remote, cross-functional teams with designers and marketers.
• Strong organizational and communication skills, with the ability to manage multiple projects in a fast-paced environment.

• Salary range $60k - $75k
• Work Remotely from home 
• Unlimited PTO 
• 3% Match SIMPLE IRA
• 100% Health Insurance (Fully employer-funded coverage)
• $700 Quarterly Training Stipend for Professional Development