Business Analyst - Marketing Analytics

The Opportunity

This is an exciting opportunity to join the Marketing Analytics team that supports both the QVC and HSN brands across all platforms, including television, digital and emerging platforms. The Business Analyst - Marketing Analytics will support efforts to drive customer engagement. You will collaborate with both the QVC and HSN business, providing comprehensive analysis in both customer analytics and viewership analytics across QVC and HSN. You will analyze our current on-air and customer strategies in partnership with the Marketing, Broadcast Production, Programming, Digital and Merchandising teams. You will report to the Sr Manager Customer Analytics. This is a hybrid position in West Chester, PA.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

• The Business Analyst is in tune with the overall TV and digital landscape, and is always looking for ways to drive engagement regardless of platform.
• Daily activities focus on using multiple data systems and sources to develop insights for areas across the entire business.

Your Impact

• You will develop insights to support the programming, marketing, ecommerce, production and planning teams
• You will understand customer behavior across platforms to assign KPI's and identify trends impacting customer count, sales and viewership
• Develop weekly/monthly reporting for KPI's to alert all levels of the organization to any shifts in trend and provide recommendations to address
• Analyze viewership across 5 traditional TV channels and multiple platforms to help identify opportunities
• Execute ad-hoc projects that help our programming and production teams create and schedule compelling programming to guide viewership
• Work in partnership with the programming team to help advise on both complementary and counter programming strategies
• Identify external trends/shifts and recommend data-driven responses to the always changing TV landscape
• Develop new ways of analyzing viewership data
• Leverage both viewership and sales data to provide a holistic view into the on-air business
• Present findings in a clear format using data visualization to simplify complex analysis
• Identify on-air business trends and provide recommendations to fuel data-driven responses

What You Bring

• Bachelor's degree in math, statistics, engineering or related field
• 2+ years of experience in data analytics (digital, marketing, business or viewership)
• Experience with analysis tools including Excel, VBA, R, SPSS, Python, R, and, SAS
• Understanding of database capabilities and integrating, structuring, and analyzing large amounts of data from diverse sources
• Demonstrated expertise with SQL, Tableau, and BigQuery
• Knowledge of digital analytics tools (Coremetrics, Google Trends, Hitwise, and Similar Web), data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy), digital analytics, TV analytics, industry trends and best practices
• Capabilities in extracting, and manipulating large datasets
• A fundamental understanding of incrementality
• Knowledge of what metrics are critical to understanding the landscape of any problem
• Ability to synthesize qualitative and quantitative data to arrive at data-driven conclusions and express them

Remote work is not permitted in NYC at this time.

#LI-Hybrid #LI-LC4

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! 

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. 

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