Director of Marketing

Location: New York City (Hybrid: 2–3 days/week in office)
Reports To: Head of Sales
Compensation: Base: $170,000 - $200,000| Variable: $50,000 - $60,000 | Equity | Benefits

About Qumis

Qumis is redefining insurance with generative AI. We're building the leading vertical AI platform for insurance knowledge work, trusted by top brokers, carriers, and claims professionals to analyze complex policies, compare terms, and generate law-firm-quality insights in seconds.

Our traction is undeniable: 100% pilot conversion, 20% month-over-month growth, and >150% quarter-over-quarter growth in 2025, all with minimal outbound sales or marketing. We're backed by leading venture investors including Armory Square Ventures, MTech Capital, and BrokerTech Ventures. Now we're building a marketing engine to accelerate the momentum we've created through product excellence and word of mouth.

About the Role

Build the marketing function that powers the next phase of Qumis's growth.

We're hiring our first Director of Marketing to own our entire marketing strategy and execution. You'll be a foundational member of our go-to-market team, responsible for everything from brand positioning and content strategy to demand generation and sales enablement. This isn't a role where you'll inherit a playbook; you'll build it all from scratch.

You'll define how Qumis shows up in the market, craft narratives that resonate with insurance professionals, generate qualified pipeline for our sales team, and create scalable processes as we scale from seed to Series A and beyond. You'll work directly with our CEO, Head of Sales, and founding team, with high visibility and direct impact on company strategy.

This role is ideal for a full-stack marketer who thrives at the intersection of strategy and execution, someone who can develop a content calendar in the morning, optimize a paid campaign at lunch, and present brand strategy to the board in the afternoon. You've built marketing functions at early-stage companies before and understand what it takes to do more with less in B2B SaaS, insurtech, fintech, or AI.

What You'll Do

Strategy & Positioning

• Define and own Qumis's brand positioning, messaging architecture, and competitive differentiation in the insurance AI market

• Develop go-to-market strategies for new products, features, and market segments

• Conduct market research and competitive intelligence to inform product, sales, and company strategy

• Partner with Sales leadership to align marketing initiatives with revenue goals and pipeline targets

Demand Generation & Growth

• Build and execute a multi-channel demand generation engine spanning content, SEO, paid media, email, events, and partnerships

• Own top-of-funnel metrics: MQLs, SQLs, pipeline contribution, and CAC efficiency

• Design and optimize conversion funnels from first touch through qualified demo

• Experiment relentlessly—test channels, messages, and tactics to find what works, then scale it

Content & Thought Leadership

• Create compelling content that educates the market and positions Qumis as the category leader: blog posts, whitepapers, case studies, webinars, and customer stories

• Develop a thought leadership platform for founders and subject matter experts to amplify Qumis's voice

• Build a content engine that supports every stage of the buyer journey: awareness through decision

• Leverage AI tools to scale content production without sacrificing quality or authenticity

Sales Enablement & Product Marketing

• Create sales collateral, competitive battle cards, pitch decks, and demo scripts that help the sales team win

• Develop customer-facing materials including one-pagers, ROI calculators, and proposal templates

• Partner with Product to translate technical capabilities into compelling, buyer-centric messaging

• Support key deals with custom content and strategic positioning

Brand & Communications

• Own Qumis's brand identity, visual standards, and voice across all touchpoints

• Manage our web presence, ensuring the website is a high-converting demand generation asset

• Work with our PR agency to build awareness and credibility in insurance and technology media

• Build and engage our community through social media, newsletters, and industry events

Who You Are

Required Qualifications

• 9+ years of marketing experience with significant time in B2B SaaS, insurtech, legaltech, fintech, AI, or related early-stage technology companies

• Proven track record building marketing functions from zero; you've been the first or second marketing hire and know how to prioritize ruthlessly

• Full-stack marketer who can operate across brand, content, demand gen, product marketing, and sales enablement without a large team

• Strong analytical skills with experience in marketing attribution, funnel metrics, and data-driven decision making

• Excellent writing and storytelling ability: you can translate complex, technical products into clear, compelling narratives

• Hands-on experience with the latest marketing technology: CRM , marketing automation, analytics platforms, and modern AI tools (Lemlist, Attio, Clay, etc.)

• Comfortable with ambiguity and excited by the challenge of building in a fast-paced, resource-constrained environment

Preferred Qualifications

• Experience marketing to insurance professionals: brokers, carriers, MGAs, claims organizations, or legal teams

• Background in enterprise or mid-market B2B sales cycles with $50K+ ACV deals

• Experience with AI/ML products and the ability to articulate technical differentiation to non-technical buyers

• Track record of supporting 3-5x revenue growth at a seed or Series B company

• Existing relationships within the insurance industry

Success Profile

You'll thrive if you:

• Move fast and ship: you'd rather launch something 80% perfect today than something 100% perfect in three months

• Own outcomes, not activities: you measure success by pipeline generated and revenue influenced, not campaigns launched

• Think like a founder: you connect your work to company outcomes, understand unit economics, and treat budget like your own money

• Embrace AI as a superpower: you're already using Claude, ChatGPT, and other AI tools daily to 10x your productivity

• Build trust effortlessly: you can influence without authority and earn credibility with technical and business stakeholders

• Thrive in ambiguity: you don't need perfect documentation or a defined playbook before being productive

Why Join Qumis

Impact & Ownership

• Foundational hire building the entire marketing function, strategy, and playbook from day one

• High visibility working directly with founders and senior leadership on strategic initiatives

• Direct influence on company positioning, product roadmap, and go-to-market evolution

Category Leadership

• $1.3T global insurance industry ripe for AI transformation

• 100% pilot conversion, 20% MoM growth, word-of-mouth customer acquisition

• Work with the most forward-thinking organizations in insurance

Compensation & Growth

• Top-tier pay with competitive base + performance-based bonus tied to pipeline and revenue targets

• Meaningful early-stage equity with strong upside potential

• Comprehensive benefits: Health, dental, vision, unlimited PTO, home office stipend

Team & Culture

• Small, ambitious team with backgrounds from Kin, Goldman Sachs, Archipelago, Chubb, Insureon, and American Express

• Culture of experimentation, transparency, and rapid iteration

• Investment in your growth through coaching, training, and industry events

Interview Process

1. Intro call with Head of Sales (45 min)

2. Marketing strategy presentation and discussion with Head of Sales and CEO (60 min)

3. Cross-functional interview with Customer Success (30 min)

4. Final interview with CEO (45 min)

5. Reference checks and offer

Timeline: 2-3 weeks. We move quickly for the right candidate.