Email Marketing Specialist
About Prop Firm Match Global FZCO
Prop Firm Match Global FZCO is the leading platform for discovering, comparing, and selecting proprietary trading firms. We help traders make confident, informed decisions by offering side-by-side comparisons, verified reviews, and data-backed insights from the top prop firms worldwide. Our mission is to bring transparency, access, and clarity to the prop trading space.
Role mission:
To leverage Prop Firm Match’s growing trader base by designing and executing targeted, data-driven email marketing campaigns that personalize communication across the buyer’s journey — improving engagement, conversion, and retention.
Top 5 Performance Objectives
1. Map and Optimize the Trader Lifecycle (First 60–90 Days)
▸ Analyze the trader’s full journey on the Prop Firm Match platform and define key communication touchpoints.
▸ Develop and document tailored email sequences aligned with onboarding, engagement, and retention stages.
▸ Establish KPIs for open rates, CTR, and conversion metrics for each stage of the journey.
2. Build and Automate Email Campaigns (Quarter 1–2)
▸ Design and deploy automated workflows and segmented campaigns using ActiveCampaign.
▸ Create dynamic tags and lists to enable personalized communication based on trader behavior and profile.
▸ A/B test templates, subject lines, and CTAs to continuously improve campaign performance.
3. Drive Measurable Growth in Engagement and Conversions (Quarter 2–3)
▸ Deliver consistent quarter-over-quarter increases in email engagement and platform reactivation.
▸ Link campaign metrics (CTR, reactivation rate, conversion) to overall user acquisition and retention KPIs.
▸ Provide actionable insights to product and growth teams based on campaign data.
4. Collaborate Cross-Functionally to Align Messaging
▸ Work closely with content, product, and growth teams to ensure email messaging supports broader marketing and product launches.
▸ Coordinate timing and design of campaigns tied to feature updates, promotions, or firm comparisons.
5. Maintain Compliance, Consistency, and Reporting Systems
▸ Ensure GDPR compliance, clear opt-in/opt-out management, and accurate data hygiene.
▸ Build and maintain weekly performance dashboards and monthly summary reports for leadership visibility.
▸ Create reusable templates and documentation for scalable execution.
Key traits of top performers
▸ Email Marketing Expertise: Translate strong technical knowledge of ActiveCampaign and automation tools into clear, personalized email journeys.
▸ Data-Driven Mindset: Use metrics to continuously refine campaigns, not just launch them.
▸ Behavioral Segmentation: Develop tagging and segmentation systems that mirror real user intent and engagement levels.
▸ Cross-Functional Collaboration: Partner effectively with growth and content teams to ensure unified messaging across channels.
▸ Copy & Strategy Alignment: Craft concise, engaging copy that connects with traders at different awareness stages.
Before applying, please take into account that:
▸ If you don’t meet every single qualification but believe you can excel in the role based on what it requires — we encourage you to apply.
▸ We are an equal opportunity employer and welcome applicants from all backgrounds, experiences, and perspectives.
▸ Even if it’s not listed as a formal requirement, we truly value candidates who have clear familiarity with the prop trading industry and us, our mission and what we do.
Hiring Process
We keep our process simple, transparent, and respectful of your time. Here’s what to expect:
- Video Self-Introduction: A short asynchronous video where you introduce yourself, share your background, and reflect your communication style and personality.
- HR Deep Dive: A focused conversation exploring your career journey, motivation, and alignment with how we operate at Prop Firm Match Global FZCO.
- Professional Interview with Head of Content – Gabrielle Marie Pelaez Sanchez: A 30-minute discussion on your professional achievements, approach to strategy execution, and ability to drive growth through content and SEO alignment.
- (Optional) Task: A short, role-specific challenge designed to showcase your thinking, creativity, and approach to real job scenarios.
- (Optional) Interview with Top Management: A strategic conversation to explore long-term collaboration potential, cross-departmental mindset, and leadership approach.
- Offer Stage: If successful, we’ll start with an informal offer discussion, followed by a formal written offer.
Why Join Prop Firm Match Global FZCO?
▸ Contribute to a growing platform shaping the future of proprietary trading
▸ Work within a flat, collaborative team where your input is valued
▸ Competitive compensation, including base pay and benefits
▸ 100% medical, dental, and vision coverage (U.S. only), including gender-affirming care
▸ Flexible PTO including sick time, holidays, refresh days, and sabbatical leave after five years
▸ Work remotely with the flexibility you need to maintain balance and focus.
▸ A professional, transparent, and healthy work environment that values both results and people.
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