Director, Digital Marketing

At Portage Point Partners (Portage Point), you are not a cog in a legacy machine, you are shaping strategy, influencing outcomes and being rewarded for driving impact. Backed by New Mountain Capital, Portage Point is recognized for accelerated growth and is consistently featured in rankings from Inc.5000, The Financial Times and Consulting Magazine. This recognition is a testament to our focus on excellence, intensity and pace and ability to attract blue chip talent committed to delivering best-in-class outcomes. Our cross-functional platform spans the full business lifecycle and offers middle market clients integrated solutions across Transaction Advisory Services (TAS), Valuations (VAL), Transaction Execution Services (TES), Office of the CFO (OCFO), Performance Improvement (PI), Interim Management (IM), Investment Banking (IB) and Turnaround & Restructuring Services (TRS).  

The Delivery Enablement (DE) team powers Portage Point’s growth as a scalable, high-quality operational backbone. Including Marketing, Commercial Strategy, Talent Acquisition, Human Resources, Delivery Excellence, Accounting & Finance and Data Analytics, the DE team drives excellence, efficiency and automation across every practice line.

The Director, Digital Marketing role at Portage Point represents a unique opportunity to assume a wide range of responsibilities and make a significant impact. This Director is a foundational member of the Marketing team, responsible for shaping and advancing the long-term digital marketing and web development strategy that underpins the brand, growth objectives and digital ecosystem. The Director, Digital Marketing will report directly to the Head of Marketing and will manage Portage Point’s website and marketing technology stack while developing and executing digital marketing strategies that drive scalable growth. This person will lead key marketing initiatives and closely collaborate with senior leaders across the firm. If you thrive in a high-performance culture and want to help build the future of a rapidly growing advisory platform, this is the right role for you.

• Oversee firm marketing technology stack (e.g., HubSpot, WordPress, Intapp), ensuring platforms are implemented, integrated, optimized and aligned with firmwide objectives
• Lead the strategy, development and execution of integrated digital marketing programs across SEO, SEM, paid media, social, email and web to drive measurable growth
• Ensure programs and campaigns are effectively targeted, tracked and measured
• Manage performance analytics using Google Analytics 4 (GA4), SEMrush and related tools and translate insights into actionable reporting for continuous optimization
• Direct the planning, design, development and ongoing enhancement of the Portage Point website, including UX / UI improvements, feature expansion, technical performance, SEO and AI optimization initiatives
• Ensure the website remains secure, responsive, accessible and technically sound through regular audits, testing, updates and cross-functional coordination with internal teams and external partners
• Guide front-end development efforts, maintain scalable documentation and manage third-party agencies to deliver a seamless, high-impact digital presence
• Identify, evaluate and deploy emerging technologies that strengthen digital marketing effectiveness and elevate the firm’s overall digital experience
• Provide coaching and mentorship to junior team members
• Lead internal training and best practice sharing
• Support business development and client relationship efforts
• Support talent acquisition and firm-building initiatives
• Contribute to a high-performing, inclusive and values-driven culture

• Bachelor’s degree in Marketing, Computer Science, Web Development or a related field from a top undergraduate program
• Located in or willing to relocate to Chicago, Dallas, Los Angeles or New York
• Invested in a team-based culture, motivated to collaborate in office four days per week
• 10 plus years of progressive experience in digital marketing and / or web development within B2B or professional services environments
• Demonstrated leadership capability, including managing and developing team members, providing mentorship and driving accountability against performance standards
• Deep professional experience in WordPress administration and development, with the ability to manage content, customize themes and secure a scalable platform
• Proficiency in front-end development languages and frameworks, including HTML, CSS and JavaScript
• Hands-on experience with MarTech platforms such as HubSpot and CRM integration
• Strong understanding of digital acquisition strategies including SEO / SEM, email and social marketing
• Advanced analytical and critical thinking skills, with the ability to translate quantitative insights into clear, actionable strategies
• Superior written and verbal communication skills, including executive-ready presentation and reporting skills
• Proven ability to thrive in lean, fast-moving teams
• High attention to detail, responsiveness and ownership mindset