Global Senior Alliance Marketing Manager - Technology Alliance Partners

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Your Career

Do you excel at building relationships and developing & executing marketing strategies?  Are you passionate about cyber security and AI? We’re looking for a Sr. Alliance Marketing Manager - Technology Alliance Partners to join our Global Partner Marketing team.  In this role, you will work with our partners and internal marketing teams to develop and execute strategic marketing programs. 

The Global Senior Alliance Marketing Manager is the lead for the global strategy, planning, development, and execution of integrated marketing campaigns for our Technology Alliance Partners. 

This role needs to deliver marketing campaigns across customer segments and industries, extending to other ecosystems routes to market to generate demand, build awareness and strengthen partnerships globally. In this capacity, the Sr Alliance Marketing Manager oversees all aspects of marketing; including event strategy, digital marketing, content development, core messaging and positioning, creative direction, marketing plans, sales enablement, and budget management (including co-fund sources). The Sr. Alliance Marketing Manager also cultivates relationships with internal and external Alliances and collaborates with stakeholders to drive pipeline and create a preference for Palo Alto Networks integrated solutions.

The Global Senior Alliance Marketing Manager drives strategic marketing initiatives to maximize the business impact of Palo Alto Networks joint solutions with Technology Alliance Partners, serving as a thought leader within the alliances. This role encompasses developing comprehensive go-to-market demand generation strategies, creating alliance messaging and materials, and identifying and influencing market opportunities, all while cultivating strong stakeholder relationships and analyzing results for the biggest impact. A deep understanding of both companies' products, target markets, and go-to-market strategies is critical.

This is an in office role 3 days/week in our HQ, Santa Clara CA 

Your Impact

This role is responsible for driving pipeline through successful co-marketing programs and requires experience in establishing the marketing strategy and executing programs with strong project management skills. You must be comfortable working in a self-directed environment and independently execute many marketing deliverables including value propositions, solution briefs, global marketing plans, user conferences, and Regional events.

• Lead the marketing strategy to achieve goals aligned to business objectives of the Global Strategic Alliances organization and marketing. 

• Develop joint marketing plans with clear strategies and the tactics to deliver results. Manage the execution of the plan and take ownership of the results, working with partners and internal stakeholders and partners to optimize marketing plans.

• Develop and maintain strong relationships with the alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities.

• Plan and execute world-class in-person events to build brand awareness, drive marketing qualified leads and pipeline.

• Build and execute internal and external Communications plans and strategies to increase awareness and Share of Voice in collaboration with Corporate Communications and SMEs, including blogs, press releases, and media outreach. 

• Drive proactive and streamlined collaboration cross-functionally with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall.

• Build the strategy and ensure the execution of multi-channel, multi-partner marketing programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans. 

• Champion the development of compelling joint value propositions and positioning to engage customers and accelerate adoption of joint solutions.

• Develop a world-class digital experience to engage leads and drive attendance to virtual events, including web site pages, the technology partner directory and partner microsites. 

• Develop account-based engagement and nurture programs with relevance to target accounts to derive value from top of the funnel demand generation investments. 

• Own the global marketing budget and set, track, and report progress against KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance executives (internal and partner) to review success and progress, identify gaps and maintain executive alignment and support.

Your Experience 

• Proven track record of success in a partner marketing role within an ISV and/or CSP is required. Cybersecurity industry experience is preferred.

• 8+ years of enterprise marketing experience including partner marketing 

• 4-year bachelor's degree in marketing or similar

• Demonstrable experience and expertise working with Independent Software Vendors (ISVs), Systems Integrators (SIs) and/or Cloud Service Providers (CSP).

• Excellent communication (written and verbal), reporting, and presentation skills

• Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution

• Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events

• Demonstrated pipeline impact of partnerships and programs

• Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines

• Ability to travel

The Team

Being in Marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever-changing threats we all face daily. Making, doing, building, and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $152000 - $245500/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. 

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.