Brand Strategist - job 1 of 3

About The Role

We’re looking for a Brand Strategist with deep experience to join our team and help shape the future of our brands. The ideal candidate has extensive expertise building foundational brand strategy for world-class brands as well as guiding communications to diverse audiences.

This role will work with company leaders to define brand architecture, craft integrated campaigns, develop directive insights, and steer teams to create real, measurable impact.

This is an opportunity to join an innovative team at a critical moment. This full-time, hybrid role is based in New York City (three days per week in-office), with occasional travel to San Francisco.

In this role you will:

• Leverage quantitative and qualitative research to extract key insights and transform complex data into engaging, narrative-driven strategies that connect with our diverse audience.

• Develop, refine, and maintain our brand architecture to ensure a consistent, differentiated positioning in the market. Create a cohesive framework that aligns our visual identity, messaging, and tone across every touchpoint.

• Collaborate with cross-functional teams—including Marketing, Product, Sales, and Design—to craft and execute integrated campaigns.

• Create high quality creative briefs, and refining creative solutions along the way (across audiences)

• Conduct comprehensive market research and competitive analysis to identify emerging trends and opportunities.

• Use data analytics to continuously measure and optimize brand performance, ensuring strategies are both innovative and effective.
  

You'll thrive in this role if you have:

• 10+ years of experience in brand strategy, marketing, or related roles, preferably within the tech sector

• Ability to collaborate deeply with creative, product and design teams to develop integrated strategies

• Experience building brand foundations from scratch - and being agile and thoughtful about how to adapt

• Experience leading strategy for scaled, high-impact campaigns targeting diverse audiences

• Strong analytical skills with the ability to translate complex data into actionable brand insights.

• Exceptional communication and creative storytelling abilities, with a track record of working with creative and wide XFN teams to develop compelling brand narratives.

• Deep understanding of AI and its potential roles for consumers and businesses.

• Experience collaborating across creative, marketing, product, and leadership teams in fast-paced environments.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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