Senior Product Marketing Manager

About Onit: 

We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.

We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech.

If you're energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you.

About the Role:

The Senior Product Marketing Manager will play a critical role in positioning Onit’s products as market leaders, driving adoption, and enabling revenue growth. This role requires a strategic thinker with a passion for storytelling and a knack for bridging the gap between technical details and customer value. You will collaborate cross-functionally with Product, Sales, Customer Success, and Marketing teams to plan and execute quarterly go-to-market product launches, deliver enablement, and ensure our customers and teams understand the value of our solutions.  

The ideal candidate thrives in a fast-paced environment, understands how to turn customer pain points into compelling value propositions, and knows how to equip go-to-market teams with the insights they need to win.  

• Own the end-to-end process for quarterly product launches, including GTM planning, messaging, positioning, and execution. 
• Build and maintain strong relationships across Product, Sales, and Customer Success to ensure successful rollouts. 
• Develop launch collateral (datasheets, presentations, customer-facing content) that translates product features into customer value. 
• Partner with Enablement, CS, and CX teams to deliver impactful training, content, and resources. 
• Create and maintain product playbooks, battlecards, FAQs, and objection-handling materials. 
• Run enablement sessions to keep GTM teams current on product capabilities and positioning. 
• Capture and synthesize customer feedback to inform product messaging and roadmap priorities. 
• Ensure product messaging reflects both customer pain points and Onit’s differentiated value. 
• Collaborate with customers to develop case studies, testimonials, and proof points. 
• Act as the connective tissue between Product, Sales, CS, and Marketing. 
• Influence product roadmap decisions by bringing customer insights and competitive analysis to Product. 
• Align internal teams around shared GTM goals and success metrics. 
• Use AI tools (e.g., ChatGPT and other generative AI applications) to accelerate content creation, market analysis, and competitive intelligence. 
• Ensure efficiency and accuracy by leveraging AI responsibly across workflows. 
• Track competitors and market trends, delivering insights and tools for Sales and CS teams. 
• Develop competitive positioning frameworks and guidance. 

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus). 
• 5 years of product marketing experience in B2B SaaS or technology. 
• Proven success managing end-to-end product launches and GTM strategies. 
• Experience working cross-functionally with Product, Sales, Customer Success, and Enablement. 
• Strong storytelling skills with the ability to translate technical features into clear customer value. 
• Excellent written and verbal communication skills. 
• Experience using AI tools to improve efficiency, accuracy, and scalability of deliverables. 
• Strong analytical skills; able to distill research and data into actionable insights. 
• Ideally experience in legal operations, legal tech, or adjacent industries. 

At Onit, we’re committed to offering fair and competitive compensation. In addition to base pay, associates are eligible for an annual discretionary bonus. The final base salary you receive will reflect factors such as your skills, education, experience, and work location.

Benefits & Perks That Support You:

Onit offers a comprehensive total rewards package designed to support the whole employee at work and beyond:

Health Coverage Choices: Three medical plan options, plus dental and vision, so you can choose what fits best.  Employees on our HDHP plan also receive employer contribution to the HSA.

Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.

Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays annually.

Family Support: Exceptional paid leave for birth parents, non-birth parents, and caregivers.  Onit also offers surrogacy and adoption reimbursement.

Income Protection: 100% employer-paid life and disability insurance.

Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.

Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.

Community Engagement: One paid volunteer day each year to give back to the community.

Our Commitment to Applicants

We know that not everyone will check every box in a job description. At Onit, we value diversity, inclusion, and authenticity. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply. You may be exactly who we’re looking for.

This position will remain open for applications for 7 calendar days from the posting date.