Strategic Sales Planner, NBCU Local

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The Strategic Sales Planner is part of a team of enthusiastic media professionals who connect various divisions at NBCU Local. This role will partner with Business Development Directors, Holding Company Account Managers, NBC National Partners, and other internal teams responsible for selling all linear, digital, social, and OOH products with the goal to build strategic and successful media campaigns and sponsorships that span all products in the NBCUniversal portfolio. 

As a Strategic Sales Planner, you will be responsible for the following:

• Assist with developing and executing high-level RFPs marketing/cross platform media proposals across the NBCU portfolio (containing NBC & TLMD owned stations and affiliates, Regional Sports Networks, National Diginet Cable, targeted digital assets, OTT, Peacock, and social platforms).
• Lead in the creation of strategic proposals for incoming new business opportunities by creating multi-market cross-platform media plans and sponsorships based on cost, available inventory, and approved products to meet advertiser and category objectives
• Work with editorial and sales marketing teams to develop media plans with maximum impact and feasibility
• Help develop and track strategic social campaigns across the NBCU Local portfolio, including local and tentpole sports opportunities
• Maintain relationships with direct client partners during pre-sale and post-sale by communicating campaign deliveries and post buy analysis
• Liaison with research, strategy, production, AdOps, editorial, and finance teams
• Use internal research and external media trends to become a strategist for sales team and clients
• Complete additional projects as directed by VP of Strategic Planning & Marketing and Director of Strategic Planning including project management, custom content creation, social-first campaigns, and tentpole event activation (including Olympics, Super Bowl, World Cup, NFL, Thanksgiving Parade, Award Shows, etc).
• Assist in the coordination of sales marketing materials

• Minimum 1-3 years experience in media planning, buying, or sales with knowledge of broadcast, digital, social and out of home preferred
• Must be expert in excel and proficient in PowerPoint
• Experience with Wide Orbit, Donovan, Sales Force, Op1, Freewheel and media research tools, broadcast and/or digital sales systems
• Bachelor’s degree, or equivalent work experience 
• Exceptional communication, project management and presentation skills
• Clear, concise, objective and professional written and verbal communicator
• Superior organizational skills - must possess the ability to manage multiple priorities in a fast-paced environment
• Possess strong interpersonal skills, ability to multi-task and handle projects independently as well as part of a team
• Must be willing to work in New York City area

Desired Characteristics:

• Working knowledge of marketing and creative assets, terminology and standard practices
• Collaborative, team-player who exhibits strong communication and problem-solving skills when working with several internal departments and external partners/vendors
• Expertise in financial metrics
• Ability to multi-task and manage multiple projects simultaneously
• Acute attention to detail and well-organized
• Creative and strategic planner with clear ideation and execution abilities
• Knowledge of changing digital landscape a plus

Additional Requirements:

Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $72,000-76,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].