AI Content Marketer
We are looking for an AI Content Marketer to own the creation and execution of content around our AEO (Answer Engine Optimization) strategy.
In the past year, we've launched a suite of AI-powered product tools (Reforge Insights, Research, Build, and Reforge Launch) that are growing rapidly through product launches. We are now building the sustainable, compounding content engine that will fuel our next phase of growth.
This role is helping build that engine by creating content that helps product teams discover us through AI-powered search. You'll work with top-tier AEO strategy expertswho will provide direction, while you own the rapid, high-quality execution across every content format imaginable. This is a hands-on role for someone who thrives on variety, moves fast, and gets energized by seeing their content drive real business results.
It will require juggling many initiatives, mastering new AI tools weekly, and becoming the Swiss Army knife of content creation. But you'll be instrumental in establishing Reforge as the go-to resource for product teams embracing AI.
WHY THIS ROLE IS UNIQUE
Help Build A New Channel - AEO is one of the next major distribution channels. Help build it from the ground up and learn from industry experts while doing it.
Unprecedented Assets - Leverage a massive library of deep content created by industry experts.
AI-First Content Creation - You'll use AI tools daily - from Claude and ChatGPT for research and writing, to Midjourney for visuals, to HeyGen for video creation.
Direct Business Impact - Your content will directly drive leads for our new AI products. You'll see immediate impact on revenue and user growth.
Variety at Scale - One day you're creating a YouTube tutorial, the next you're crafting Reddit responses, then building landing pages. Never a dull moment.
Work with Industry Experts - Partner with leading AEO strategists and tap into our network of product leaders from companies like OpenAI, Canva, Slack, and Notion.
WHAT YOU'LL OWN
You'll own the end-to-end execution of our AEO content creation, working closely with external partners to maximize our visibility across all surfaces where product teams seek solutions.
Your responsibilities will include:
Multi-Format Content Creation - Write optimized blog posts, comprehensive guides, and landing pages about AI prototyping, user research, and product development tools
Landing Page Creation - Format, write, and create landing pages in tools like Framer.
Video Production - Script, record, and edit YouTube tutorials and how-to videos that showcase our tools and methodologies
Community Engagement - Monitor and respond to relevant Reddit threads, Slack communities, and forums where product teams discuss challenges we solve
AI Tool Mastery - Leverage ChatGPT, Claude, Midjourney, Runway, and emerging AI tools to 10x your content output without sacrificing quality
Content Repurposing - Transform existing Reforge content (research recordings, course materials, expert interviews) into new formats optimized for discovery
Performance Tracking - Work with AEO tools to measure content impact and iterate based on what drives actual leads and conversions
Rapid Experimentation - Launch 20+ content experiments monthly across different formats and platforms to find what resonates
SKILLS & EXPERIENCE WE ARE LOOKING FOR
You are a high-level individual contributor.
You eat, breathe, and sleep content creation.
Portfolio demonstrating range across written content, video, and visual formats
A constant user and explorer of AI tools - you should already be using Claude/ChatGPT, image/video generation tools daily. You may be using other tools like AirOps, n8n, or more.
Reddit, YouTube native. You understand the culture of what works and doesn’t work on those platforms.
Proven ability to write clear, engaging content about professional topics for a product/engineering audience
Video skills including recording, basic editing, and optimization for YouTube/social platform
Exceptional project management - you can juggle 10+ concurrent initiatives without dropping balls
Scrappy problem-solver who figures things out independently rather than waiting for detailed instructions
Speed and quality in equal measure - you ship fast but maintain high standards
Deep curiosity about AI, product development, and how people discover and evaluate tools
Is this you?
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