Director, Communications - Leagues Cup

Overview

The Director of Communications for Leagues Cup is a fully bilingual media relations professional (English & Spanish) focused on earning media coverage and publicity for Leagues Cup in the United States, Canada and Mexico as well as internationally, based on the overall marketing and brand message, creating the plan and policies for media operations for the tournament, and working with MLS and LIGA MX communications teams and all participating clubs. This role plays an important part in the internal communications within the Leagues Cup team.  The individual must have strong communications skills and a proven track record of creatively selling ideas and concepts resulting in story placements and media coverage. The position is based in New York City. 

Responsibilities

• Works with Executive Director and marketing mix to create the communications strategy for Leagues Cup
• Coordinates the implementation of the communications strategy
• Leads feature idea development, message creation and media placements to increase awareness of Leagues Cup
• Proactively pitches and generates media coverage and publicity for Leagues Cup, working with both MLS and LIGA MX and all its clubs 
• Lead and implement all announcements – including creation and distribution of press releases, coordination with partners, Leagues and Clubs including event-related, sporting and corporate news and stories
• Leads all media operations planning for the tournament, including creation and execution of media regulations, on-site execution, and staffing throughout the event
• Point of contact for all media and broadcast partners for all Leagues Cup-related media inquiries
• Fields media requests and inquiries from Canada, Mexico and U.S. and international outlets, as well as internal requests related to Leagues Cup

Additional Responsibilities

• Participates in department meetings and events as appropriate
• Consistent communication and coordination with MLS and LMX Communications and its participating Clubs on all media-related items
• Liaison with internal departments and appropriate functional areas at MLS/SUM and LIGA MX and with that of the event partners

Qualifications

• Bachelor’s degree in relevant field (degree in public relations, journalism, marketing communications or a related field is preferred)
• 8+ years of experience, preferably in the PR industry.

Required skills

• Fully bilingual (English and Spanish – reading, writing and speaking)
• Strong organizational and communications skills
• Ability to prioritize, be proactive, anticipate problems, handle multiple projects and ability to work under deadlines
• Ability to work in a fast-paced media environment and make quick decisions using sound judgement
• A positive team player with ability to lead and influence cross functionally
• Knowledge of social media, current partners and trends, as well as using social media to affect PR strategy
• Individual must be meticulous and a self-starter
• Ability to travel and to work non-traditional hours, including evenings, weekends and holidays

Desired skills

• Knowledge of the sport of soccer and passion for MLS 
• Previous knowledge and experience in sports communications

Total Rewards

Major League Soccer offers a competitive starting base salary of $110,000 – 135,000 based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, and generous PTO. We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities.

We believe in the power of in-person collaboration to fuel creativity, strengthen connections, and cultivate a vibrant workplace. As a result, employees are required to work from an MLS office at least four days a week. We understand the value of balance, so employees also have the flexibility of working remotely on Fridays, along with the option to take up to two additional remote flex days each month.

At Major League Soccer, we are proud to be an equal opportunity employer. We value diversity and inclusion and believe that a diverse workforce enhances our ability to compete in the marketplace. We are committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We are dedicated to ensuring that individuals with disabilities are provided reasonable accommodation throughout the job application or interview process, essential job functions, and other benefits and privileges of employment. If you require accommodation, please contact us to request it.