Fast Facts

The Senior Event Marketing Manager will lead the strategic planning and execution of both third-party and LINQ-hosted events to enhance brand presence and generate qualified sales leads within the K-12 education sector.

Responsibilities: Key responsibilities include developing the event strategy, executing pre- and post-event activities, designing end-to-end campaigns, managing lead lifecycle, and optimizing performance metrics.

Skills: Required skills include extensive B2B demand/event marketing experience, proficiency in HubSpot and Salesforce, strong project management capabilities, creative problem-solving, and excellent communication skills.

Qualifications: Preferred qualifications include prior experience in K-12 or edtech sectors, speaker development, and sponsorship negotiation skills.

Location: This position is based in the USA with an expected travel requirement of 20-35% for on-site execution.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $90,000 - $130,000.

About The Team:

LINQ’s Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact. 

About the Role

We’re seeking a Senior Event Marketing Manager to own the end‑to‑end strategy and flawless execution of both third‑party (industry conferences, trade shows, partner events) and first‑party (LINQ‑hosted) events. You will design memorable experiences that drive engagement across the full funnel, create qualified pipeline for Sales, and strengthen LINQ’s brand presence in the K–12 market. This is a highly cross‑functional role collaborating closely with Sales, BDR, Product Marketing, Content, Customer Marketing, and Operations.

What You'll Be Doing: 

• Build the event strategy & calendar across third‑party and LINQ‑hosted programs aligned to ICP, regional priorities, product focus, and revenue goals.
• Own end‑to‑end program execution: pre‑event planning, audience acquisition, on‑site experience, post‑event follow‑up, and reporting.
• Design full‑funnel campaigns around each event (awareness → registration → attendance → follow‑up → opportunity → revenue), integrating email, paid, web, content, and social.
• Drive pipeline impact: set targets by event tier, orchestrate Sales/BDR plays, and ensure timely lead capture, routing, and follow‑up.
• Manage lead lifecycle for events in HubSpot/Salesforce, including UTMs, campaign member status, lead scoring inputs, and handoff SLAs.
• Measure and optimize performance using Google Analytics, HubSpot, and Salesforce dashboards; continuously test and iterate to improve CPL, MQL→SQL conversion, and velocity.
• Create on‑brand experiences (booth, signage, collateral, presentations, swag) leveraging Canva and agency/vendor partners.
• Manage budgets, contracts, and vendors, negotiating for value and ensuring on‑time, on‑budget delivery.
• Enable Sales and customer‑facing teams with pre‑event briefs, talk tracks, meeting setting, floor plans, and day‑of coordination.
• Partner with Product Marketing & Content to tailor messaging, abstracts, speaker submissions, and session content.
• Own event operations (logistics, shipping, registrations, hotel blocks, AV, run‑of‑show) with meticulous attention to detail.
• Report results and insights after each event with clear recommendations for next steps and scale/stop decisions.

What We Are Looking For: 

• 6–8+ years in B2B demand/event marketing with proven ownership of third‑ and first‑party programs that created qualified pipeline and revenue.
• Deep marketing operations fluency across HubSpot, Salesforce, and Google Analytics; hands‑on experience with Asana (or equivalent) and Canva.
• Strong command of funnel math, attribution models, UTMs, campaign member statuses, and SDR/AE orchestration.
• Exceptional project management and organizational skills; ability to manage multiple simultaneous events and stakeholders.
• Creative mindset with a bias to action and data‑driven decision making.
• Excellent written and verbal communication; confident executive presenter.
• Willingness to travel for on‑site execution (estimate 20–35%, with peaks around major conferences).

What Will Make You Stand Out:

• Experience in K–12, public sector, or edtech/SaaS.
• Speaker/session development and abstract submission experience.
• Experience negotiating sponsorships and co‑marketing with partners.