Senior Marketing Pursuit Specialist
A Senior Proposal Specialist drives the process of business development for their firm segment by researching markets, funding, clients and prospects; networking with industry and regional contacts; creating opportunity-specific marketing materials (proposals, quals, or presentations); and identifying promotional opportunities to reach intended audiences.
Duties:
- Researches and identifies market trends and funding; builds relationships with market contacts and maintains a network that yields business development intel.
- Develops strategy for key client targets in conjunction with technical & BD leaders.
- In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences.
- Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy.
- Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight.
- Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials.
- Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary.
- Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
- Researches target opportunities as directed, sharing relevant information with other teams as required.
- Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to “package” segment expertise.
- Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment’s audiences.
- Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment’s target audiences.
- 7+ years of experience in A/E/C marketing or business development
- Ability to build and nurture business relationships
- Proficiency in InDesign, Office, and CRM
- Travel as required to build positive working relationships with stakeholders
- Excellent time management, project management, and presentation skills
Body, mind, and wallet—LaBella’s benefits support a holistic approach to your health and wellness, creating the foundation for physical, mental, and financial well-being. Our benefit offerings cover the must-haves (healthcare and retirement), the just-in-cases (insurances and employee assistance programs), and the cherry-on-tops (fitness reimbursements, year-end incentive pay, and tuition assistance). Visit our website for more details on benefits listed below.
o Flexible Work Schedule
o Health/Dental Insurance
o 401k Plan with Employer Match
o Short & Long Term Disability
o Profit Sharing
o Paid Time Off
o Leadership Development Program
o Fitness Reimbursement
o Tuition Reimbursement
o Referral Bonus Program
o Wellness Program
o Team Building Events
o Community Service Events
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Founded in 1978, LaBella Associates is a full service Architecture, Engineering, Planning, Environmental and Energy Consulting firm headquartered in Rochester, NY.
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