Audience Marketing Manager - Defense

This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Audience Marketing Manager - Defense in the United States.

This role offers an exciting opportunity to lead marketing initiatives targeting defense and federal channels. The Audience Marketing Manager will drive audience-specific strategies, manage end-to-end marketing execution, and optimize campaigns to generate demand and engagement. The position involves market research, content creation, account-based marketing (ABM), and collaboration with sales and product teams. The ideal candidate will be comfortable navigating the defense industry landscape, developing high-impact marketing campaigns, and leveraging data-driven insights to enhance customer engagement and business growth. This role is remote-friendly and provides exposure to cutting-edge defense technologies and procurement environments.

• Accountabilities:
• Conduct comprehensive market research to understand defense industry trends, customer needs, and competitive landscapes.
• Develop and manage clear product positioning and messaging tailored to defense audiences across multiple platforms and content formats.
• Design and implement demand generation campaigns to drive leads, conversions, and ROI.
• Lead ABM initiatives, manage lead pipelines, and ensure alignment with sales objectives.
• Define and optimize Ideal Customer Profiles (ICP), buyer personas, and the customer journey to maximize engagement.
• Develop and execute partner marketing strategies, fostering collaborative opportunities with key stakeholders.
• Collaborate closely with sales, product, and engineering teams to ensure marketing initiatives align with business goals and client requirements.
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• Requirements:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of proven experience managing comprehensive marketing strategies for technology companies, preferably within the defense industry.
• Strong expertise in digital marketing, content creation, and multi-channel campaign execution.
• Experience working with government agencies or defense contractors.
• Knowledge of military technology, defense products, and federal procurement processes.
• Excellent communication, analytical, and project management skills.
• Ability to obtain security clearance if required and travel up to 10%.
• Proactive, results-oriented mindset with strong collaboration and leadership skills.
• Preferred Qualifications:
• Familiarity with defense industry standards, regulations, and compliance (e.g., ITAR, EAR, FAR/DFARS, NIST 800-171).
• Experience with Salesforce Marketing Cloud or similar marketing automation tools.
• Experience managing remote marketing teams.
• Strong understanding of ethical marketing practices in defense procurement.
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• Benefits:
• Competitive salary range: $120,000 to $150,000 annually.
• Comprehensive healthcare coverage including medical, dental, vision, and disability.
• Paid parental leave and flexible time off.
• 401(k) with employer contributions.
• Life insurance coverage.
• Remote or hybrid work environment.
• Potential stock options and professional development opportunities.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.

📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.

🎯 Based on this analysis, we automatically shortlist the three candidates with the highest match to the role.

🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

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