Director, Marketing

Who We Are

Invitation Homes is a fast-paced evolving publicly traded REIT that is pioneering a new industry with over 110,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,600 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives.

Job Summary

The Marketing Director plays a pivotal role on the Marketing, Customer Experience, and Growth team, reporting directly to the VP of Marketing. This strategic leader combines deep marketing expertise with a strong digital foundation to shape and execute initiatives that drive resident acquisition and elevate community performance. With proven experience in digital marketing, promotion development, go-to-market planning, and communication strategy, this role translates localized insights and unique leasing propositions into impactful, multi-channel campaigns that resonate with prospects. A key focus is optimizing community landing pages, the primary destination for performance marketing traffic, to maximize conversions and showcase each community’s unique value.

In addition to community-level marketing, the Director will lead local promotions and partnerships that boost visibility and engagement, working closely with Operations, Investment Management Group, Leasing, and agency partners to ensure seamless alignment between national strategy and market-level execution. Success in this role requires fluency in performance marketing metrics, a sharp understanding of operational drivers, and the ability to synthesize data into actionable insights that inform strategy and optimize conversion. The ideal candidate has a proven track record of leveraging digital channels, data analytics, and automation to drive lead generation, optimize conversions, and execute high-impact marketing campaigns for growth.

What You’ll Do

• Evaluate, develop, and implement strategic marketing plans tailored to new customer acquisition opportunities, incorporating local promotion and partnerships activations to amplify community visibility and engagement.  Ensure alignment with our brand, resonate with our target audience, and continuous improvement in both processes and technologies within our marketing playbook.   
• Activate localized insights by partnering with cross-functional teams to surface and activate localized insights. Champion smarter execution through geo-targeted campaigns, signage strategies, and field marketing aligned to each community’s Unique Leasing Proposition, which serves as the foundation for visibility, relevance and communication strategy.
• Leverage deep marketing and digital expertise, including promotion development, go-to-market planning, and crafting unique leasing propositions, to inform all prospect communications and campaigns across digital and offline channels.
• Monitor and analyze performance marketing and lead funnel to uncover strategic insights that inform resident acquisition efforts.  Key partner in paid media, SEO, SEM and marketing automation to align community level strategies with broader acquisition goals.
• Maintain a comprehensive understanding of operational drivers within property management and utilize it to inform day-to-day business insights and recommended actions that drive resident acquisition efforts. Serve as the primary resident acquisition liaison to operations and Investment Management Group teams.    
• Optimize dedicated community landing pages, the primary destination for performance marketing traffic, to maximize conversions and reflect each community’s unique value proposition.
• Manage, develop and mentor Marketing associate, providing coaching, guidance and professional development opportunities to foster a high-performing team culture.  
• Maintain a profound understanding of prospect and resident behaviors, market insights, and operational dynamics to drive informed decision-making and support ongoing business growth.
• Lead and contribute to special strategic projects and programs.

Who We’re Looking For

• Bachelor's degree in marketing or related field with a proven track record of 10+ years in digital marketing, strategy and/or customer acquisition.
• Strategic thinker with strong project management skills, attention to detail and ability to manage multiple projects at once.
• Track record of delivering results in a fast-faced environment.
• Significant experience in collaboration with internal teams, ability to influence without authority.
• Leadership experience including team development.
• Expertise in leading integrated, multi-channel consumer marketing initiative.

Skills/Specialized Knowledge

• Strategic marketer with deep expertise in developing and executing integrated campaigns across digital and offline channels, grounded in data and aligned to business objectives.
• Strong command of performance marketing metrics and lead funnel dynamics, with the ability to interpret data and translate insights into actionable strategies that drive resident acquisition.
• Skilled in crafting and operationalizing Unique Leasing Propositions (ULPs) that inform geo-targeted campaigns, signage, and community-level messaging.
• Proven ability to synthesize localized market intelligence into scalable marketing strategies that enhance visibility, relevance, and conversion.
• Exceptional communication and storytelling skills, with the ability to influence cross-functional stakeholders and ensure consistent messaging across all resident touchpoints.
• Adept at navigating complex organizational structures and driving alignment across marketing, operations, and investment teams.
• Experienced leader with a track record of mentoring talent, fostering collaboration, and building high-performing teams.
• Experience managing CMS platforms and optimizing landing page content and features to reflect community level strategy and drive engagement.

Why Invitation Homes

We stand for flexibility, opportunity, and a home that people can make their own. It’s as true for our associates as it is for our residents. Just like we help our residents live freer, we liberate our associates’ careers, too. Our associates know that at Invitation Homes goals matter, potential is unlocked, and careers thrive. Invitation Homes isn’t just a workplace it is a possibility place. Invitation Homes offers the below to each new associate:

• Competitive pay and an annual bonus program for all associates
• Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays
• 401k with matching company contributions
• Awesome work environment with casual dress
• Team events and gatherings
• Employee resource groups: Together with Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open Invitation.

Invitation Homes truly is where possibility lives, pour a new foundation here!

Salary Range

The salary range for this position is: $98,775.00 - $171,210.00, plus individuals may be eligible for an annual discretionary bonus. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications, location, and applicable employment laws.

Compensation and Benefits

To attract and retain top talent, we're pleased to offer competitive compensation and benefits, including:

• Annual bonus program

• Health, dental, vision, and life insurance

• Long-term and short-term disability insurance

• Generous paid time off plans include vacation accrual, sick time, standard holidays and floating holidays

• 401(k) with company matching contributions

• Awesome work environment with casual dress

• Team events and gatherings (Pre- and Post-Covid)

Invitation Homes is an equal opportunity employer committed to fostering a diverse, inclusive and innovative environment with the best associates. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status or any other factor protected by applicable federal, state or local law. If you have a disability or special need that requires accommodation, please contact us at humanresources@invitationhomes.com.

To all recruitment agencies: Invitation Homes does not accept agency resumes.  Please do not forward resumes to Invitation Homes employees.  Invitation Homes is not responsible for any fees related to unsolicited resumes. 

#LI-JA1