Digital Experience Merchandising Associate Manager – Sonic

PURPOSE OF THE POSITION  

The Experience Merchandising Associate Manager will play a critical support role in executing key day-to-day initiatives that drive eCommerce performance and enhance the digital customer experience. Reporting to the Experience Merchandising Manager or Senior Manager, this role will assist with the execution of eCommerce strategies, coordinate content planning, and support optimization efforts across app and web platforms. The Associate Manager will also collaborate with internal stakeholders to ensure seamless execution of campaigns and features that improve traffic, conversion, check size, and customer satisfaction (CSAT). 

RESPONSIBILITIES 

eCommerce Execution and Coordination: 

• Assist with the execution of eCommerce strategies, including content updates, promotions, and feature optimizations. 

• Support the planning, creation, and scheduling of owned eCommerce content to align with brand objectives and business goals. 

• Collaborate with internal teams to ensure timely and accurate execution of eCommerce initiatives 

• Support seamless menu releases and UAT of all new menu items and merchandising  

Optimization and Support: 

• Monitor and analyze eCommerce performance metrics, providing actionable insights to improve traffic, conversion, check size, and CSAT. 

• Assist in testing and quality assurance processes to ensure seamless user experiences across app and web platforms. 

• Support the implementation of enhancements to guest-facing and business-enabling features. 

Collaboration and Communication: 

• Work closely with cross-functional teams, including marketing, analytics, IT, and product teams, to coordinate efforts and maintain alignment. 

• Partner with in-house content teams to build imagery and creative constructs for app and web experiences. 

• Project manage the content team to ensure deliverables, specs, and timelines are met. 

• Provide regular updates to the eCommerce Manager or Senior Manager on project progress, challenges, and results. 

Continuous Improvement: 

• Participate in test-and-learn initiatives to optimize eCommerce strategies and performance. 

• Stay informed about industry trends and competitor activities to identify potential opportunities for improvement. 

QUALIFICATIONS 

Education: 

• Bachelor’s degree in marketing, Business, Digital Media, or a related field. 

Experience: 

• 1 -2 years of experience in eCommerce, digital marketing, or related fields. 

• Familiarity with mobile and web-based eCommerce platforms and tools. 

• Experience with data analysis and reporting is a plus. 

Skills and Abilities: 

• Strong organizational skills with the ability to manage multiple priorities and meet deadlines. 

• Detail-oriented with a focus on delivering high-quality work. 

• Analytical mindset with the ability to interpret data and identify trends. 

• Excellent communication and collaboration skills. 

• Problem-solving skills with a proactive and resourceful approach. 

• A team player with a willingness to learn and grow. 

Travel Requirements: 

• Availability to travel up to 10%. 

This role is ideal for an aspiring eCommerce professional who is passionate about supporting digital strategies and delivering exceptional online experiences. Join our team to contribute to the success and growth of our eCommerce initiatives.