Event Marketing Manager - job 1 of 3

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role will be based out of either the Georgia, NYC or Washington DC offices

Lead the marketing strategy and execution for Data Center World events, the longest-running and leading conference for data center facilities and IT professionals. As Marketing Manager, you'll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall marketing objectives.

Join us at the forefront of one of today's most explosive growth industries! The data center sector is experiencing unprecedented expansion, driven by cloud computing, AI advancement, edge computing, and digital transformation across every industry. With global data center market growth projected to continue at double-digit rates, there's never been a more exciting time to build your career in this dynamic field.

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Develop and implement strategic marketing plans for Data Center World events
• Lead and mentor a team of marketing professionals
• Grow targeted databases
• Analyze marketing performance metrics and optimize strategies accordingly
• Up and cross-promote and sell relevant products and services to target market audiences
• Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitors
• Develop marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns
• Regularly review marketing plans, response rates, audience demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriate
• Work cross functionally to develop strategy, positioning, and key messages for event and media brands
• Partner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors, and grow audiences
• Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience
• Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging
• Liaison with central marketing and operation teams to support brand, event, and campaign initiatives
• Implement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app, and overall experience design
• Stay abreast of the latest trends and developments in the data center community, experiential marketing, and strategic marketing communications

The ideal candidate will have at least 8-10 years of experience leading B2B outbound marketing campaigns with strong project management and team leadership skills.  

• Strong leadership skills with experience managing marketing teams across a matrixed organization
• Proven experience in B2B marketing, preferably in events or technology sectors
• Analyze marketing performance metrics and optimize strategies accordingly
• Able to work independently in a fast-paced environment while balancing strategic, tactical, and analytical responsibilities
• Excellent project management abilities
• Strategic thinking with data-driven decision-making capabilities
• Understanding of the data center industry and its challenges preferred
• Experience with digital marketing, content marketing, and social media campaigns
• Track record of success in meeting or exceeding goals by utilizing traditional, online, and social media marketing strategies
• Strong verbal/written communication and project management skills
• Self-motivated with the ability to manage up and across multiple teams and individuals
• Experience and comfort with data capture and analysis, database marketing and research
• Ability to balance tactical execution requirements with high-level strategic thinking
• Experience working with email service providers (preferably Eloqua)
• Proficient in working with PowerPoint, Word, Excel, Outlook
• BA/BS required
• Some travel required

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $75,000- $90,000 based on experience. 

This role will automatically unpublish on 26th November.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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