Senior Search Engine Optimization and Website Analytics Analyst

Company :

Job Description : 

JOB SUMMARY

This job is responsible for the development and implementation of integrated Search Engine Optimization (SEO) strategies on multiple digital products and/or lines of business, markets, or segments to advance business and customer goals. It delivers SEO strategies including, but not limited to optimization of existing and new content (metadata, copy, images, etc.) as well as research including, but not limited to keywords, competitive landscape, etc. The role works with marketing strategy, content strategy, copywriters, development, UX, and digital product teams to ensure the delivery of SEO tactics and strategy across digital properties during the content lifecycle. This job requires demonstrated expertise across all SEO disciplines, focusing on on-page optimization, technical SEO performance, and reporting. This role also evaluates SEO strategy performance, develops insights, and creates recommendations to improve site SEO performance and content optimization. 

ESSENTIAL RESPONSIBILITIES

• Develops SEO strategies for a digital product or website to support customer and business goals. Helps develop SEO plans optimizing new and existing content.
• Evaluates SEO Strategy Performance.
• Implements complex, brand and market or segment specific keyword strategies for digital properties. 
• Conducts extensive topical and competitive research to interpret user intent to help produce best-in-class content briefs. 
• Consults with and provide SEO insights to various internal teams. 
• Works with the enterprise web analytics tools, such as Google Analytics, Adobe Customer Journey, Tealium. 
• Performs full audits of existing web properties including site architecture, technical SEO, links, backlinks, and content quality. 

EDUCATION

Required

• Bachelor's degree in Communication, Marketing, Digital Marketing or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.  

Preferred

• Master’s degree in Communication, Marketing, Digital Marketing or related field. 

EXPERIENCE

Required

• 5 years of experience as a Search Engine Optimization Analyst
• 5 years of experience in Digital Marketing
• 5 years of experience in Marketing and Communications

​Preferred

• Professional experience using technology, tools, and AI in a Marketing function

LICENSES AND CERTIFICATIONS

Required

• None

Preferred

•  None

SKILLS

• Understanding of Search Engine Optimization principles.
• Strong written and verbal communication skills.
• Familiarity with web content management systems.
• Ability to inspect HTML/CSS and it's impact on SEO.
• Thorough understanding of structured data and JSON.
• Oversee testing of on-page components or elements. 
• Strong knowledge of SEO applications, tools, and web analytics packages. 
• Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office- or Remote-based

Teaches / trains others

Occasionally

Travel from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

No

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.  In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. 

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

Pay Range Maximum:

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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