VP, Social & Editorial

Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

Hello Sunshine is seeking a highly talented Vice President of Social and Editorial to drive the content and programming strategy, build audience-first, multi-channel content plans, and lead a team of content creators, editorial leads, strategists, and community managers to create and grow engagement with our fans and followers. The VP of Social and Editorial will play a pivotal role in working collaboratively across the company to deliver social and editorial programming that bring our stories to life in effective, creative, and authentic ways.

The ideal candidate will have professional experience supporting brands across Instagram, Tik Tok, Pinterest, YouTube, O&O and other digital platforms. They will also have strong editorial experience at a digital publisher with an ability to translate a brand voice into a social experience.  They are an inspiration leader who’s both creative and analytical with strong experience working cross-functionally.  They will work closely with the creative team offering insights and support to develop compelling multi-channel content production.

Additionally, this individual will be savvy in commerce and brand integrations with content and blended retailer/affiliate models and be experienced in working within the talent and creator landscape. We are seeking a strategic, creative, and inspiring leader that can bring audience insights to life as the foundation of branded content and experiences that delight customers, change business and shape culture.    

Responsibilities:

• Oversee the development of innovative multi-channel, integrated campaign, content, and social engagement strategies to drive success and impact for brand clients across all categories
• Manage a team of content creators, strategists and community managers and operationalize for effective and fast-moving content development
• Direct the creative team, as needed, to build compelling social first content that drives audience engagement and growth
• Identify and synthesize consumer/audience, cultural and brand insights and platform data that will be used to build strategic and creative editorial strategies and plans
• Build relationships with the platforms to set Hello Sunshine up as a key partner
• Build plans and utilize tools and social listening to build audience intelligence and personas for audience growth and development  
• Pinpoint opportunity areas and develop positioning for creative, multi-channel content pillars, channel strategy, ecosystem design, editorial programming, measurement frameworks, high-level paid media recommendations, engagement strategy tactics, and commerce tactics
• Build and execute strategic ambassador programs and partner engagement tactics to drive new editorial territories and audience growth
• Guide development of all strategy outputs including social audits and playbooks
• Collaborate with cross-department team members and effectively partner with the various Hello Sunshine content teams to produce social plans that deliver on their goals and objectives
• Bring thought-leadership with deep understanding of multi-channel customer experiences, cultural and audience trends, industry news and emerging consumer channels (i.e. AR/VR, NFT, Web3, Metaverse, etc)

• 12+ years professional experience with in-depth knowledge of the audience growth, content strategies, and insight analysis for social media platforms (Tik Tok, Instagram, Facebook, X, Pinterest, YouTube, Discord, etc.)
• Experience managing multi-channel socials programs and cross-platform teams
• People-first leader with a passion for learning, teaching, and building teams that move at the speed of the consumer
• Strong copywriting experience is a plus with ability to maintain consistency with brand tone and voice
• Ability to prioritize, multitask, and stay organized in fast paced, early-stage environment—understanding how to iterate quickly on new ideas
• Experience establishing and managing complex social calendars
• Experience establishing, tracking, and communicating KPIs to management with actionable recommendations to grow audience - Must have the foresight to adjust on the fly to any positive or negative trends
• Analytical mindset and the ability to use data to inform decisions
• Proven track record for being a self-starter, solution-oriented strategic thinker, and creative collaborator
• Active problem-solver with strong decision-making capability
• A growth mindset with experience scaling social operations
• A leader committed to fostering an inclusive culture and embracing diversity of thought and experience
• Excellent verbal and written communication skills

At Hello Sunshine, we want team members with diverse and distinctive voices, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws

This position has an estimated base salary range between $175,000 - $220,000

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability