Digital Marketing Manager
Skills
- Email marketing strategy and automation
- Social media strategy and paid promotion
- Technical SEO and website content management
- Analytics and dashboarding (GA/Adobe/Segment)
- Experience with AI marketing tools (ChatGPT/Claude/etc.)
- Agile/scrum workflow management and Jira
- Marketing automation and journey building
- Vendor and budget management
- Strong written and verbal communication
- Creative direction and familiarity with design tools
- Cross-functional collaboration and executive communication
Responsibilities
- Develop and execute comprehensive digital marketing strategies across email, social, website/SEO, paid, and AI platforms aligned to business goals.
- Manage agile marketing workflows including sprint planning, daily standups, retrospectives, and capacity planning.
- Create and execute campaigns hands-on: copywriting, campaign builds, segmentation, A/B tests, and optimizations.
- Directly manage marketing team members and contractors, providing coaching, feedback, and career development.
- Maintain project management systems (e.g., Jira) and clear intake/processes to ensure transparency and timely delivery.
- Oversee website content strategy, technical SEO, and discoverability for search engines and AI answer engines.
- Build and manage end-to-end email strategies, automation journeys, segmentation, and performance testing.
- Implement Answer Engine Optimization (AEO) strategies to surface Hello Alice content in AI-generated responses.
- Develop dashboards and reports to communicate performance, trends, and ROI to the CEO and executive team.
- Manage vendor and agency relationships, budgets, and deliverable tracking to maximize ROI.
- Collaborate cross-functionally with product, programs, and partnerships to align marketing with organizational goals.
- Continuously evaluate and improve processes, quality controls, and marketing technology integration.
Education
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
- Or equivalent experience in digital marketing and team leadership
Benefits
- Fully remote work environment
- Competitive salary and potential equity/bonus (role-dependent)
- Health, dental, and vision benefits (where applicable)
- Flexible paid time off and parental leave
- 401(k) or retirement plan options
- Professional development and training stipends
- Equipment stipend and remote-work support
- Inclusive, mission-driven culture focused on small businesses
Average salary estimate
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