Director, HCP Marketing - PBC

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Job Description
 

Gilead is seeking a Director, Healthcare Provider Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC).  This role will report to the Senior Director, HCP Marketing. 

As the HCP NPP Marketing Lead, you’ll:

• Lead omnichannel campaigns that educate HCPs and drive product adoption

• Optimize promotional effectiveness across channels and lead targeted HCP segmentation

• Strategically leverage data and technology to optimize approach to rare disease

Job Responsibilities:

• Develop the non-personal promotion strategy and plan of action for healthcare professional audience

• Develop and lead key elements of the promotional content & messaging strategy aligned to the brand strategy and campaign

• Maximize HCP Media plan to deliver robust product conversions and durable ROI

• Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution

• Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

• Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)

• Manages the non-personal promotion marketing budget and project timelines across both media and creative

Competencies:

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred

• Experience with marketing strategy, sales and regulatory policies and practices

• Ability to conceive, develop and implement multi-dimensional marketing and business plans

• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution

• Outstanding business acumen, leadership, and budget management skills; demonstrated ability to drive business results

• Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude

• Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively

• Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience

OR

Ph.D. and Four Years’ Experience

Preferred Qualifications:

• MBA with 8 years of experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies.

• Rare disease or Liver experience

• Knowledge of pharmaceutical regulatory requirements impacting marketing materials

• Prior experience with advertising, digital, or communications agencies is advantageous

The salary range for this position is:

Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

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