Director of SEO and Demand Gen Content
Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
We are looking for a strategic and results-driven Director of SEO & Demand Generation (DG) Content to drive our organic growth and lead our demand generation content efforts. This role will own SEO strategy and execution, manage DG content across the funnel, and lead a high-impact team responsible for crafting compelling content that attracts, nurtures, and converts leads.
The ideal candidate is an expert in SEO, content strategy, and demand generation who thrives in a cross-functional environment, partnering with teams across product marketing, brand, growth, and campaigns.
Key Responsibilities
- Lead SEO strategy and execution, driving organic growth and optimizing Freshworks’ digital presence
- Manage SEO agency and external partners, ensuring best-in-class strategies and execution
- Oversee a small but mighty team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leads
- Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels
- Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goals
- Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion
- Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates
- Implement SEO best practices for multi-region, multi-language enterprise websites
- Spearhead website migrations, CMS transitions, and technical SEO enhancements
- Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations
- Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance
- Innovate with AI, personalization, and marketing automation to scale content and enhance engagement
Qualifications
- 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO, content strategy, local SEO, and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
- Experience with marketing automation tools, A/B testing, and conversion rate optimization
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills, with a thought leadership mindset
Additional Information
The annual base salary range for this position is $168,000 - $276,000 USD.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
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